How much SEO knowledge does a journalist need? Is it a key part of the job in the modern world, or should they just concentrate on writing? From my perspective, looking afterRead More…
Q&A: GoDaddy’s Phil Bienert talks “tradigital”
With ClickZ Live New York around the corner, we spoke with Phil Bienert, CMO of GoDaddy about merging traditional and digital marketing, as well as some of his challenges in doing so.Read More…
Email marketing append: a primer
Email marketing append is often sold as a quick way to grow your email list. But it’s important to look at the pros and cons before you move forward. Here’s a primerRead More…
Blenheim Chalcott acquires analytics firm iJento
Last week, Blenheim Chalcott announced the acquisition of customer journey analytics firm iJento. I’ve been talking to Jonathan Attwood, CEO of fospha and iJento, about the tools and the thinking behind the acquisition. WhatRead More…
Email marketing in 2020: plenty of waves of disruption
While emerging messaging channels will come and go and occupy dominant niche channels (think SnapChat and YikYak), email will be the old battle axe that won’t go away. As long as permissionRead More…
Google issues guidelines on bloggers and links for freebies
The practice of brands engaging with popular bloggers seems to have caught Google’s attention, with the search engine offering some advice on what bloggers should do in this situation. Or, as it’sRead More…
Digital people on the move: February 2016
This month sees executives switching social platforms, and significant appointments at AOL and the IAB. One CEO also plans to leave one of the world’s top agencies for one of its topRead More…
What should I do if my site has been hit with a Google penalty?
Google penalties are the one thing that are universally feared in the digital industry. They can be devastating and take an age to recover from. What should you do when you’ve been on the receiving endRead More…
How to use visual social media. Part two: Tumblr and Snapchat
Visual content in all its forms has become the driving trend online, as improvements in technology and bandwidth push the boundaries of what can be done with visual media. Nowhere is thisRead More…
The winners and losers of ‘mobilegeddon’ in the UK
Our good friend Juan González from Sistrix has taken a look at the winners and losers of Google’s 2015 mobile friendly update. Last week’s Mobile World Congress in Barcelona had the dawningRead More…