Richard Herd attended our Shift London event to discuss how video content can increase engagement on digital platforms and the way FoodTube has adapted its content for a new audience. It was anRead More…
Following its acquisition of the rights to show Champions League football, BT Sport has been working to establish itself as the major rival to Sky. Mike Norrish, Executive Producer, explained at our Shift LondonRead More…
Google has introduced new tools and features to AdWords to specifically address the consumer shift towards mobile. The changes and additions have been announced at today’s Google Performance Summit, and include expandedRead More…
We’re always talking about the growing convergence of the physical and digital worlds. Here are five brands with great phygital campaigns all over the world. Amazon has become synonymous with the termRead More…
We talk a lot about content. How to make it, what makes it work, how to measure it’s effects, if there’s too much of it and more. The fact that we’re aRead More…
Amazon is well-known for sending emails just for you. But a business doesn’t have to be Amazon-sized to successfully deploy the same strategy. Do you remember the first time you surfed onRead More…
Over the past couple of weeks, Google has been spotted introducing some interesting changes to the look and layout of its search results pages. The first, as we reported in our round-upRead More…
There’s always a reason to tweet a new experience when using public transport and it’s now confirmed that both American and British commuters love tweeting. Many of us know the challenges ofRead More…
Photograph by Number 10 on Flickr, made available via CC BY 2.0 Brompton Bicycle doesn’t advertise. The UK’s biggest manufacturer of folding bicycles prefers to rely on word of mouth to spreadRead More…
Instead of launching a fully-formed new program, try innovating in increments, where you make a series of small changes that eventually add up to something big. I talk a lot about howRead More…