What can digital PR learn from traditional PR?
I passionately love communication in every single form that there is. For me there should never be a distinction between ‘what has gone before’ and ‘what the present and future looks like’.Read More…
Facebook vs Snapchat: which is the better channel for your brand?
It’s been a great year for Snapchat and it’s no surprise that Facebook is eyeing up many of its most successful features. At the same time, Snapchat is moving away from ephemeralRead More…
List-growth strategies that break through your acquisition barriers
Marketers struggle with list growth because of things like poor hygiene and subscriber quality. Tackling them can ensure that your emails go to the right places. One fact about email marketing willRead More…
Verizon acquires Yahoo’s operating business for $4.8 billion
Verizon has agreed to acquire Yahoo’s operating business in a $4.8 billion cash deal, sealing the fate of one of the internet’s pioneering giants. Under the deal Verizon will amalgamate Yahoo’s search,Read More…
Six ways order confirmation emails can increase engagement
Customers love order confirmation emails, as they serve as a verification, a reminder, but also a proof of their recent order. How can a brand use them more effectively? Order confirmation emailsRead More…
Why you need a joined up content and SEO strategy
There are quite a few sites creating useful or interesting content that is being let down by a lack of attention to SEO. This means this content marketing isn’t attracting the trafficRead More…
How to increase your remarketing ad conversions in five steps
Remarketing adverts are designed to remind people who visited your website of what you sell and reinforce your brand when they’re moving around the web. Remarketing is also known as retargeting and accordingRead More…
Google launches imported call conversions
If the internet killed the phone call, the smartphone has revived it. While more and more business is conducted without human interaction, there are still times customers need to reach a businessRead More…
Has Brexit helped give The Telegraph an SEO boost?
Whether you’re happy with the EU referendum result or not, there’s no doubt that it has stirred up plenty of political debate. This in turn has translated into more traffic for manyRead More…
How to use purchase intent for more effective keyword search
If you think the lowly keyword is dead, think again. Good research can help a business position itself with the the right content to engage the audience at different points of the consumer purchase journey. HaveRead More…