Tag Archives: viewability

15Jul/16

How effective is 360 video really?

July 15, 2016Online Marketing News360 video, Analytics, call to action (CTA), Campaigns, Columbia Sportswear, content marketing, CTR, engagement, Google, Interaction Rate, interactive ads, Media, ROI Marketing, TrueView, Verifying Business Value, video, video content, viewability, YouTubeContent Team

Can 360 video advertisements drive more engagements than regular video ads? Google partnered with Columbia Sportswear and discovered it depends on what is being measured. Google and Columbia Sportswear developed two differentRead More…

08Mar/16

Six tips on measurement from the IAB Programmatic Marketplace

March 8, 2016Online Marketing NewsActionable Analysis, Attribution, Audience Analysis, Data, data management platform (DMP), DSP, eMarketer, Facebook, Google, Google Analytics, GroupM, IAB, last-click attribution, measurement, mobile, multi-touch attribution, programmatic, real-time, ROI, Univision, User Experience (Ux), viewabilityContent Team

Not getting too complicated with metrics is just one important point covered in an IAB conference session all about attribution. On Monday, the Interactive Advertising Bureau (IAB) held its annual Programmatic Marketplace inRead More…

09Feb/16

After CTR, how do we measure ad effectiveness?

February 9, 2016Online Marketing Newsadblockers, click-through rates, CTR, IAB, Marketing, Media, ROI, ROI Marketing, time-based metrics, viewabilityContent Team

While the general quality of online advertising is on the up, if the take up rate for adblockers is anything to go by (there were 198m adblocker users at last count), we’reRead More…

09Feb/16

After CTR, how do we measure ad effectiveness?

February 9, 2016Online Marketing Newsadblockers, click-through rates, CTR, IAB, Marketing, Media, ROI, ROI Marketing, time-based metrics, viewabilityContent Team

While the general quality of online advertising is on the up, if the take up rate for adblockers is anything to go by (there were 198m adblocker users at last count), we’reRead More…

04Feb/16

The pros and cons of Facebook and YouTube video advertising

February 4, 2016Social Media Marketingadvertising, call to action, Community Management, content marketing, engagement, Facebook, Google, Google display network, Instagram, measurement, millenials, mobile, mobile marketing, Social, Social Media, targeting, video, video advertising, viewability, YouTubeContent Team

Weighing the pros and cons of Facebook, YouTube, or other sites on the Web is a helpful way to determine how to best allocate ad spend for video content. With online videoRead More…