Social media introduced a brand new world of advertising to brands and many have benefitted from this affordable and highly targeted solution. Facebook is the perfect example to showcase how social advertising can work. Facebook isn’t newRead More…
Shift 2016, a conference held in San Francisco that focuses on digital disruptions in various industries, invited M&C Saatchi Mobile’s very own VP of Strategy, Gabriel Cheng, to defend mobile’s future. GabrielRead More…
Video content has skyrocketed over the past few years, and therefore it’s time to examine how adding SEO to your videos can impact rankings. Video is everywhere and this is both aRead More…
As Facebook keeps changing its news feed algorithm, one constant factor is the domination of video content and so brands keep experimenting with it to increase the reach of their posts. According toRead More…
With more than a billion users, and billions of daily video views, gaining users’s attention on YouTube may seem a daunting prospect. However, the sheer size of the audience (a third ofRead More…
Twitter is in trouble. Despite the fact that it’s still one of the most visible names in social media, the company’s user growth has largely stagnated. When it reported earnings this week,Read More…
Verizon has agreed to acquire Yahoo’s operating business in a $4.8 billion cash deal, sealing the fate of one of the internet’s pioneering giants. Under the deal Verizon will amalgamate Yahoo’s search,Read More…
Can 360 video advertisements drive more engagements than regular video ads? Google partnered with Columbia Sportswear and discovered it depends on what is being measured. Google and Columbia Sportswear developed two differentRead More…
Yahoo-owned microblogging service Tumblr is jumping into the trendy live video market, but it isn’t doing it the way one might expect. As detailed on the company’s staff Tumblr, “you’ll be ableRead More…
Video advertising is a growing type of digital advertising and it can be very effective for brands, especially when applying the appropriate creative strategies. Digital video is becoming more popular every year,Read More…