China will introduce far reaching online advertising regulations from September 1. These are expected to impact all digital marketing channels from search, ecommerce, email, social media and some elements of programmatic buying. Read More…
Pinterest has a lot of potential for ecommerce, and seems more suited for retailers than some other shopping channels. It was originally known as the ideal platform to procrastinate, organise your favourite pins toRead More…
Moleskine’s loyalty and brand building strategy for the Chinese market is long-term and incorporates an integrated online and offline element. Being a well-known brand in the West does not guarantee instant recognitionRead More…
Pinterest is transforming into a powerful visual search engine and its latest features hint of a promising future. More than 2 billion searches are conducted every month on Pinterest, with people looking forRead More…
China’s affluent middle class presents a huge opportunity for international brands, but using ecommerce channels to get product into this market requires diligent research and strong on-the-ground partnerships, say a group ofRead More…
Last year Google announced that it was seeing more searches taking place worldwide on mobile devices than on desktop. This unerring shift towards mobile over the past few years has meant that retailers nowRead More…
We live in the age of personalization and customization, where businesses are trying to find ways to personalize their services to better connect with customers. With the internet at your disposal, youRead More…
Address validation confirms an email will go to a person, but not whether it’s the right person and that makes a big difference. There’s been a long debate about single versus doubleRead More…
The role of the retail store in today’s digital age is changing, but it still plays an important step in the overall O2O customer purchase journey. Online to offline (O2O), bricks &Read More…
With the share of digital ad spend at 29.9% in 2015 and expected to increase to 39.3% in 2019* the digital advertising marketplace is becoming increasingly competitive for ecommerce retailers. With organicRead More…