Tag Archives: digital transformation

05Aug/20

How CPG brands can harness data to flourish in the age of disruption

How CPG brands can harness data to flourish in the age of disruption – ClickZ Author Tina Wilson Date published August 5, 2020 Categories 30-second summary: To avoid diving blindly into newRead More…

14Apr/20

14 ecommerce platform features that retailers can leverage to improve sales

14 ecommerce platform features that retailers can leverage to improve sales – ClickZ Author Jacqueline Dooley Date published April 14, 2020 Categories 30-second summary: Ecommerce agency Plum Tree Group (PTG) created aRead More…

14Jan/20

How retailers struggle between data privacy and personalization

30-second summary: Retailers need to personalize experiences to stand out, but customers are wary of sharing data. This is the central challenge addressed in a new white paper from research firm WBRRead More…

13Aug/19

The creative’s critical role in online-to-offline customer experiences

Historically, enterprises have looked at design as a business function focused on aesthetics and usability. But today, design must become a core part of every company’s digital transformation. As the technologies andRead More…

31Aug/16

11 tweets and takeaways from ClickZ Live and Shift San Francisco

Yesterday was the first day of ClickZ Live and Shift San Francisco, an event which attracted more then 50o attendees. It featured speakers from Accenture, Forbes, Intel,  M&C Saatchi Mobile and keynotes from Aston Martin,Read More…

15Aug/16

What’s holding back CMOs in Asia?

APAC-based chief marketing officers meeting for an exclusive breakfast at ClickZ Live Hong Kong, have outlined some of the key challenges inhibiting transformation of the businesses they work for.  Legacy issues, regionalRead More…