30-second summary: Facebook’s split-tests appear to maintain a creative history for the control ad. This gives the control a significant advantage with Impressions Per Thousand (IPM) testing. Facebook can also group variationsRead More…
30-second summary: Even though businesses have more technology, more data, more tools than ever, at the core, they still face many of the same CX challenges. If companies want to deliver exceptionalRead More…
30-second summary: Today’s consumers aren’t looking so much for the best combination of quality, features, and price as they are for personalized buying experiences. Multichannel marketing was originally about convenience, but nowRead More…
30-second summary: Volume Nine has created a detailed guide on how to build your engagement checklist for all social media platforms. Social media engagement should not be challenging especially if you workRead More…
30-second summary: Due to the real-time nature of a DOOH campaign, ads can be adjusted quickly in response to events. From small edits to an overall campaign shift, DOOH allows marketers toRead More…
30-second summary: As events around the world get cancelled or postponed, brands need to think about how to bring all of the important elements of experiential marketing online. Experiential marketers may findRead More…
30-second summary: It’s well known that second-screen use is on the rise and that when a potential customer sees a brand’s ad on air, there’s a good chance they will look themRead More…
30-second summary: An optichannel mindset takes stock of individual channel performance and then makes optimizations based on customer expectations, personal preferences, and the anticipated return on investment. Optichannel is marketing’s return toRead More…
30-second summary: Emerging AI developments that boost Google conversion values by 30% or more. Practical video marketing strategies that increase engagement on Amazon, Facebook, and YouTube. The new multi-channel, multi-device approach toRead More…
30-second summary: Building a quality product is the first step toward success in the Fintech industry, and deploying the right marketing techniques stands as the greatest challenge marketers face in growing theirRead More…