Using their full-funnel attribution model, Fospha measured clicks and impressions to give Nutrimuscle insight into the channels that worked best for them. An immediate insight was Snap performance. In Q3, Snapchat had the highestRead More…
Fospha as TikTok’s New Measurement Partner – ClickZ Author Fospha Team Date published January 12, 2024 Categories Understanding media performance in digital marketing is like navigating a maze that constantly changes. TheRead More…
The Importance of Multi-Touch Attribution in eCommerce Marketing – ClickZ Author Fospha Date published November 29, 2023 Categories In today’s fast-paced digital landscape, eCommerce marketing stands as a colossal challenge as wellRead More…
The Power of Snapchat’s 7/0 Optimisation Window – ClickZ Author Trisa Triandesa Date published November 27, 2023 Categories In the dynamic landscape of digital marketing, Snapchat’s innovative 7/0 optimisation window is redefiningRead More…
GA4: The Game-Changer in Ecommerce Analytics – ClickZ Author Trisa Triandesa Date published November 15, 2023 Categories Google Analytics has long been the cornerstone of website analytics, and the introduction of GoogleRead More…
[London, 3 November 2023] – Black Friday Cyber Monday (BFCM) is a pivotal event in the eCommerce calendar. Fospha’s comprehensive report provides valuable insights and strategies to guide brands to optimize theirRead More…
The right ways to use intent data: How to pivot strategies in 2021 – ClickZ Author Sonjoy Ganguly Date published February 1, 2021 Categories 30-second summary: Leverage multiple data sources to buildRead More…
Five ways data is transforming the brand-agency relationship – ClickZ Author Jacqueline Dooley Date published August 18, 2020 Categories 30-second summary: Data-intelligence provider Infogroup published a guide that contains five use casesRead More…
Five data driven hacks to develop an effective ecommerce strategy – ClickZ Author Irina Bystrova Date published August 14, 2020 Categories 30-second summary: Current external effects with the greatest impact on ecommerceRead More…
Digital innovations to improve not only the online customer experience but also the in-store shopping experience remain central to almost every major grocery retailer’s digital transformation strategy. This is according to ourRead More…