Tag Archives: Data & Analytics

24Sep/20

Best Practice: Four ways to leverage lifecycle marketing

September 24, 2020Online Marketing NewsAnalyzing Customer Data, customer lifecycle, Data & Analytics, digital, Digital Marketing, lifecycle marketing, Marketing, marketing technology, personalization, StrategiesContent Team

Best Practice: Four ways to leverage lifecycle marketing – ClickZ To access the Tech Talks we ask that you register your details or login. There is no charge. Member benefits: Unlimited accessRead More…

10Sep/20

The ultimate brand guide to helping consumers achieve data harmony

September 10, 2020Online Marketing NewsAnalytics, Analyzing Customer Data, customer data, Data, Data & Analytics, data harmony, data privacy, Data-Driven Marketing, digital, Digital Marketing, Marketing, marketing technologyContent Team

The ultimate brand guide to helping consumers achieve data harmony – ClickZ To access the Tech Talks we ask that you register your details or login. There is no charge. Member benefits:Read More…

09Sep/20

Why marketing will improve thanks to the death of third-party cookies

September 9, 2020Online Marketing NewsAnalyzing Customer Data, customer data, Data, Data & Analytics, Data-Driven Marketing, digital, Digital Marketing, Marketing, third-party cookiesContent Team

Why marketing will improve thanks to the death of third-party cookies – ClickZ To access the Tech Talks we ask that you register your details or login. There is no charge. MemberRead More…

09Jul/20

Three factors to consider when choosing a CFM platform

July 9, 2020Online Marketing NewsAnalytics, Analyzing Customer Data, CFM, customer feedback, customer feedback management, Data & Analytics, digital, management platform, Marketing, marketing technology, Martech, TechnologyContent Team

Three factors to consider when choosing a CFM platform – ClickZ Author Andrew Park Date published July 9, 2020 Categories 30-second summary: Most CFM vendors offer a few standard features, such asRead More…

28May/20

How this pandemic will disrupt your growth team

May 28, 2020Online Marketing NewsAI, AI & Automation, automation, COVID-19, Data & Analytics, digital, Digital Marketing, Emerging Technology, growth, Marketing, marketing technology, Martech, Strategies, Strategy, TechnologyContent Team

How this pandemic will disrupt your growth team – ClickZ Author Lomit Patel Date published May 28, 2020 Categories 30-second summary: One of the best practices to emerge in the last twoRead More…

18May/20

MTA is dead: Why marketers should adopt an agile marketing strategies

May 18, 2020Online Marketing Newsagile, Analytics, Data, Data & Analytics, digital, Digital Marketing, Marketing, marketing technology, Martech, MTA, Strategies, StrategyContent Team

MTA is dead: Why marketers should adopt an agile marketing strategies – ClickZ Author Matt Voda Date published May 18, 2020 Categories 30-second summary: Now, with new privacy regulations hitting marketers —Read More…

05May/20

3 ways technology can boost CX while keeping costs under control – even during challenging times

May 5, 2020Online Marketing NewsAI, automation, COVID-19, customer service and support, cx, Data & Analytics, digital, Digital Marketing, Ecommerce & Sales, Emerging Technology, machine learning, Marketing, marketing technology, Martech, retail, Strategies, Technology, travelContent Team

3 ways technology can boost CX while keeping costs under control – even during challenging times – ClickZ Author Umesh Sachdev Date published May 5, 2020 Categories 30-second summary: With an industryRead More…

13Mar/20

Terminus co-founder explains why ABM is a B2B strategy, not a tool

March 13, 2020Online Marketing Newsaccount-based marketing (ABM), B2B strategy, Data & Analytics, digital, Digital Marketing, Marketing, marketing technology, Martech, Strategies, Technology, Terminus, tools, Tools & TechnologyContent Team

30-second summary: Terminus is an award-winning account-based marketing (ABM) platform aimed at helping B2B marketers reach target accounts more efficiently and effectively. The platform, self-described as “all-in-one account-based marketing software” combines firstRead More…

02Mar/20

Five technology + trends changing digital marketing in 2020

March 2, 2020Online Marketing NewsAI, AR, AR & VR, automation, Data & Analytics, data privacy, digital, Digital Marketing, Emerging Technology, Insights, Marketing, marketing technology, Martech, ML, multi-touch attribution, Social Media, Strategies, Technology, Trends, video marketingContent Team

30-second summary: Emerging AI developments that boost Google conversion values by 30% or more. Practical video marketing strategies that increase engagement on Amazon, Facebook, and YouTube. The new multi-channel, multi-device approach toRead More…

10Jan/20

Retailers leverage customer data to drive personalized experiences

January 10, 2020Online Marketing NewsAnalyzing Customer Data, Arm Treasure Data, customer data, customer data platform, customer experiences, cx, Data & Analytics, Data-Driven Marketing, digital, Marketing, marketing technology, personalization, report, research, studyContent Team

30-second summary: Slightly more retailers with centralized customer data are satisfied with their arrangement, compared to those with decentralized data, according to a new report from customer data platform (CDP) Arm TreasureRead More…