Tag Archives: Data & Analytics

27Jan/21

A martech roadmap is the key to successful business outcomes

January 27, 2021Online Marketing NewsData, Data & Analytics, digital, Digital Marketing, Ecommerce & Sales, Marketing, marketing technology, Martech, martech stack, roadmap, Strategies, Strategy, Technology, Tools & TechnologyContent Team

A martech roadmap is the key to successful business outcomes – ClickZ Author Heidi Bullock Date published January 27, 2021 Categories 30-second summary: Create a roadmap that includes goals and owners. ARead More…

06Jan/21

Jack of all trades: Why and how CMOs must master data to succeed in 2021

January 6, 2021Online Marketing NewsCMO, cx, Data, Data & Analytics, Data-Driven Marketing, digital, Digital Marketing, Marketing, marketing technology, report, research, Strategies, Strategy, studyContent Team

Jack of all trades: Why and how CMOs must master data to succeed in 2021 – ClickZ Author Martyn Etherington Date published January 6, 2021 Categories 30-second summary: Digital disruption is requiringRead More…

05Jan/21

The problem of data collection: One in 10 consumers know almost nothing about what’s happening with their data

January 5, 2021Online Marketing NewsAnalyzing Customer Data, customer data, Data, Data & Analytics, data collection, data privacy, Data-Driven Marketing, digital, Digital Marketing, Insights, Marketing, marketing technology, matech, report, research, Sponsored, study, TechnologyContent Team

The problem of data collection: One in 10 consumers know almost nothing about what’s happening with their data – ClickZ Author Jacqueline Dooley Date published January 5, 2021 Categories 30-second summary: PublicisRead More…

31Dec/20

Fuze on setting a strong foundation for its ABM journey

December 31, 2020Online Marketing Newsaccount-based marketing (ABM), Case Study, Data & Analytics, Data-Driven Marketing, digital, Digital Marketing, Ideal Customer Profiles, Insights, Marketing, marketing technology, Martech, Strategies, Technology, Tools & TechnologyContent Team

Fuze on setting a strong foundation for its ABM journey – ClickZ Author Emily Ketchum Date published December 31, 2020 Categories 30-second summary: When Fuze began its ABM journey, the company workedRead More…

22Dec/20

Three reasons why enterprise CDP adoption lags

December 22, 2020Online Marketing NewsCDP, customer data, Customer Data Platforms, Data, Data & Analytics, digital, Digital Marketing, Marketing, marketing technology, Martech, Strategies, StrategyContent Team

Three reasons why enterprise CDP adoption lags – ClickZ Author Adrian Nash Date published December 22, 2020 Categories 30-second summary: CDPs’ principal selling point is the ability to achieve a ‘360 view’Read More…

17Nov/20

Maturing your digital strategy through customer centricity

November 17, 2020Online Marketing NewsCMS, content, customer centricity, Data & Analytics, digital, Digital Marketing, Marketing, marketing technology, Martech, omnichannel, Sponsored, Strategies, Strategy, TechnologyContent Team

Maturing your digital strategy through customer centricity – ClickZ To access the Tech Talks we ask that you register your details or login. There is no charge. Member benefits: Unlimited access toRead More…

12Nov/20

Q&A with Kasper Skou, CEO and Co-Founder of Semasio

November 12, 2020Online Marketing NewsAnalytics, Analyzing Customer Data, customer data, Data & Analytics, data privacy, Data-Driven Marketing, database, digital, digital leaders, Digital Marketing, Marketing, marketing technology, Martech, Technology, The Social DilemmaContent Team

Q&A with Kasper Skou, CEO and Co-Founder of Semasio – ClickZ To access the Tech Talks we ask that you register your details or login. There is no charge. Member benefits: UnlimitedRead More…

27Oct/20

Why marketers are giving second-party data a second look

October 27, 2020Online Marketing Newscustomer data, Data, Data & Analytics, data privacy, Data-Driven Marketing, digital, Digital Marketing, Marketing, marketing technology, second party data, Strategies, third-party cookiesContent Team

Why marketers are giving second-party data a second look – ClickZ To access the Tech Talks we ask that you register your details or login. There is no charge. Member benefits: UnlimitedRead More…

09Oct/20

Tech Talk with Pi Datametrics: Controlling your content performance with the right data

October 9, 2020Search Engine Optimization (SEO)content, Content & Experience, content marketing, Data, Data & Analytics, data integration, SEO, Strategy, Tech TalksContent Team

Tech Talk with Pi Datametrics: Controlling your content performance with the right data To access the Tech Talks we ask that you register your details or login. There is no charge. MemberRead More…

01Oct/20

The cost of complexity: ClickZ’s advisory board discuss the latest trends in martech

October 1, 2020Online Marketing Newsadvisory board, Data, Data & Analytics, Data-Driven Marketing, digital, digital leaders, Digital Marketing, digital transformation, ecommerce, Ecommerce & Sales, Industry Developments, Marketing, marketing technology, Martech, privacy, retail, Strategies, Technology, TrendsContent Team

The cost of complexity: ClickZ’s advisory board discuss the latest trends in martech – ClickZ To access the Tech Talks we ask that you register your details or login. There is noRead More…