Elevating customer service in 2021 – ClickZ Author Steven Petruk Date published February 12, 2021 Categories 30-second summary: Consumers crave human connection in their service interactions. With social distancing still in effect,Read More…
30-second summary: A new report from customer support platform UJET finds a steady use by consumers of all ages of multiple channels for customer service, and a desire for more texting/messaging. WhileRead More…
On May 1, 1978, a marketing manager named Gary Thuerk wrote an email to 400 ARPAnet users promoting Digital Equipment Corporation computers. Later billed “The Father of Spam,” Thuerk pioneered email marketing byRead More…
Social media has become an increasingly important channel for customer service over the years, and Twitter in particular is one of the social platforms that has been used most broadly for customer service byRead More…
While social media marketing campaigns have always grabbed the lion’s share of the headlines, customer service is the area where the real battles for market dominance are being waged. Providing good customerRead More…
According to a new report analyzing restaurant chains’ social, Ben & Jerry’s is the best, despite its comparatively smaller size. What’s the brand doing right? Ben & Jerry’s has the best socialRead More…
It goes without saying that it’s important to respond to customers on social media. Far too many marketers don’t do it, but there are platforms that can help. Social customer care is aRead More…
As Facebook Messenger becomes more popular, it gives brands that many more methods – and that much more incentive – to connect with its millions of users. Messaging apps now provide extra benefitsRead More…
What it’s like handling the social presence of the busiest airport in Europe? Heathrow airport seems to understand how Twitter may boost customer experience, especially using real-time updates. Heathrow is not just theRead More…
There is an increasing number of people heading to social media to contact an airline brand, either to ask a question, make a complaint, or simply to share their experience, whether it’sRead More…