Tag Archives: content marketing

16Aug/16

What content lengths work online, and which do people trust?

August 16, 2016Search Engine Optimization (SEO)content marketing, content strategy, long-form content, search, SEOContent Team

There is of course a lot of discussion about content and what does and doesn’t work online. Is long-form the key? Does short-form content have a role to play? Are there otherRead More…

26Jul/16

Verizon acquires Yahoo’s operating business for $4.8 billion

July 26, 2016Online Marketing Newsadvertising, Agency Spotlight, Alibaba, AOL, content marketing, data integration, Email, Facebook, Google, Media, Media Planning, mobile, native advertising, publishing, Verizon, video, YahooContent Team

Verizon has agreed to acquire Yahoo’s operating business in a $4.8 billion cash deal, sealing the fate of one of the internet’s pioneering giants. Under the deal Verizon will amalgamate Yahoo’s search,Read More…

25Jul/16

Why you need a joined up content and SEO strategy

July 25, 2016Search Engine Optimization (SEO)content marketing, content strategy, internal linking, search, SEOContent Team

There are quite a few sites creating useful or interesting content that is being let down by a lack of attention to SEO. This means this content marketing isn’t attracting the trafficRead More…

22Jul/16

Has Brexit helped give The Telegraph an SEO boost?

July 22, 2016Search Engine Optimization (SEO)Brexit, content marketing, EU referendum, Guardian, hub pages, Media, publishing, search, SEO, TelegraphContent Team

Whether you’re happy with the EU referendum result or not, there’s no doubt that it has stirred up plenty of political debate. This in turn has translated into more traffic for manyRead More…

20Jul/16

10 content marketing tools to boost your productivity

July 20, 2016Online Marketing NewsAnalytics, content analytics, content marketing, content marketing toolsContent Team

Content marketing includes so many tasks and processes that it can be very overwhelming. You need a solid toolset to keep it well organized. Productivity is among the most important elements ofRead More…

18Jul/16

What do China’s new online advertising rules mean for marketers?

July 18, 2016Search Engine Optimization (SEO)#CZLSH, advertising, Asia, Baidu, China, content marketing, DSP, ecommerce, Email Marketing, internet search engines, Legal & Regulatory, Legal/regulatory, Media Buying, paid media, Paid Search, Programmatic buying, SEM, site searchContent Team

China will introduce far reaching online advertising regulations from September 1. These are expected to impact all digital marketing channels from search, ecommerce, email, social media and some elements of programmatic buying. Read More…

15Jul/16

How effective is 360 video really?

July 15, 2016Online Marketing News360 video, Analytics, call to action (CTA), Campaigns, Columbia Sportswear, content marketing, CTR, engagement, Google, Interaction Rate, interactive ads, Media, ROI Marketing, TrueView, Verifying Business Value, video, video content, viewability, YouTubeContent Team

Can 360 video advertisements drive more engagements than regular video ads? Google partnered with Columbia Sportswear and discovered it depends on what is being measured. Google and Columbia Sportswear developed two differentRead More…