LinkedIn should be a business’s first point of call when researching the Chinese market, says a business-to-business (B2B) specialist. Tom Skotidas, chief executive officer, Skotidas Consulting Group, says educating marketers about theRead More…
It’s easy to think of customers as fish you can bait with discounts. It’s also lazy. Marketers should adopt the B2B mentality of solving customers’ problems. As a B2C marketer, you hearRead More…
While on the consulting side, I spent a good deal of my time working on B2B technology and healthcare companies. I worked on digital marketing and analytics for products as niche asRead More…
Should you post stories about people dying, religion or bikinis on LinkedIn? That all depends on the business context. Earlier this year, entrepreneur Candice Galek created a firestorm on LinkedIn when sheRead More…
Using LinkedIn for personal and professional branding is easy, so why do so many brands and individuals get it so wrong? At ClickZ Live Jakarta, Chris J Reed, global chief executive officerRead More…
Maneesh Sah, head of marketing Asia Pacific, Middle East and Africa, Aon Hewitt, says marketing in the digital age is having a credibility crisis. In the lead up to his keynote addressRead More…
In B2B social media there are a few accepted ‘truths’. B2B can’t work on Facebook or Pinterest. Instagram is a waste of time. LinkedIn is the only place for us (and weRead More…
Content marketing done well should always incorporate an effective email marketing strategy. When it comes to building engagement with your target audience, email marketing is sort of like the holy grail. WhenRead More…