26Apr/16

How Graze uses email marketing for customer retention

April 26, 2016Email MarketingB2C Email Marketing, customer retention, Email, Email Marketing, Email Marketing Best Practices, graze, Marketing, snacks, subscription box, surveysContent Team

Graze, the snack company which provides nutritious nibbles in slim cardboard subscription boxes, has become a regular fixture in offices, homes and supermarkets thanks to a range of canny marketing techniques. FromRead More…

25Apr/16

10 ways brands can use Facebook Live

April 25, 2016Social Media MarketingFacebook, Facebook Live, Social, Social Media, VideosContent Team

It was only a matter of time. On the heels of Periscope’s wildly successful run as pretty much the only game in town over the course of the last year or so,Read More…

25Apr/16

How Hilton balances digital and ‘traditional’ marketing

April 25, 2016Online Marketing News#CZLNY, ClickZ Live, Phygital, social listening, Social Media, StrategiesContent Team

At ClickZ Live New York, we spoke with Hilton Worldwide’s Melissa Walner about the brand’s digital spend balance and the challenges of infrequent interaction. When it comes to the increasingly merging online andRead More…

22Apr/16

Why the reality of a virtual world is closer than we think

April 22, 2016Online Marketing NewsAlibaba, Artifical Intelligence, Asia, Augmented reality, Campaigns, Consumer insights, content market, Customer journey, Ghost in the Shell, Google, HoloLens, HTC, HTC Vive, IKEA, Innovation, Magic Leap, Marketing, Microsoft, mixed reality, Oculus Rift, Star Wars, Startup, storytelling, Strategies, Technology, technology convergence, virtual reality, Volvo, Warner Bros., YouTubeContent Team

There seems to be something new happening everyday in the world of virtual / augmented / mixed reality. Here are some recent developments bringing the artificial world closer to reality. Magic LeapRead More…

22Apr/16

Understanding our love of visual content

April 22, 2016Social Media Marketingcontent marketing, Marketing, Media, psychology, Social, Social Media, visual contentContent Team

We are experiencing an omnipresent visual domination lately and it’s not expected to change any time soon. So what makes us love visual content? Whether it’s an image, or a video, people preferRead More…

22Apr/16

The dangers of ‘Googlizing’ your site

April 22, 2016Search Engine Optimization (SEO)Asia, Baidu, Domains, Google, JavaScript, Keywords, metatags, search, search rankings, SEO, site search, Website optimization, YandexContent Team

By optimizing your website for Google, you could be sabotaging your site for Baidu in China and Yandex in Russia and Eastern Europe. It is an undeniable fact that Google has theRead More…

21Apr/16

Four tips for incorporating emojis into your marketing

April 21, 2016Online Marketing NewsDunkin Donuts, Emoji, Instagram, L'Oreal, Social Media, Strategies, TwitterContent Team

There’s at least one emoji in 35 percent of all branded Instagram captions, which shows how much emoji marketing is booming. Here’s how to do it right. When Oxford Dictionaries announced itsRead More…

21Apr/16

Eight examples of excellent ecommerce emails

April 21, 2016Email MarketingAirbnb, Amazon, BlueHornet, Chanel, dollar shave club, ecommerce, Email, Email Marketing, Emoji, Groupon, Louis Vuitton (LV), Macy's, personalization, retail, Segmentation, targeting, United Airlines, ZapposContent Team

Inboxes are so crowded, how can a marketer stand out? Here are eight brands that cut through the noise with great emails. Also, we are all about alliteration. Do you ever indiscriminatelyRead More…

21Apr/16

The changing role of the CMO: from brand builder to business disruptor

April 21, 2016Online Marketing NewsAirbnb, Aon Hewitt, Asia, B2B, B2C, Branding, CMO, Conference Coverage, content marketing, content marketing strategy, Digital Disruption, digital leadership, digital transformation, earned media, GoPro, Marketing, Media, media convergence, owned media, paid media, publishing, Red Bull, Social Media, storytelling, Strategies, Tourism Australia, Uber, video contentContent Team

Maneesh Sah, head of marketing Asia Pacific, Middle East and Africa, Aon Hewitt, says marketing in the digital age is having a credibility crisis. In the lead up to his keynote addressRead More…

21Apr/16

The top 100 most expensive keywords in the UK

April 21, 2016Search Engine Optimization (SEO)Keywords, More News, Paid Search, PPC, search marketingContent Team

Back in the day, around 2003, somebody asked me a question regarding paid search: “Do you know what the most expensive keyword is on Google Adwords, and how much it costs?” I made a bunchRead More…