Why zero-party marketing is a great value exchange for Gen Z – ClickZ Author Kaeya Majmundar Date published February 23, 2023 Categories 30-second summary: In 2023, brands need to focus on radicalRead More…
Exploring the most interesting “alternative” channels – ClickZ Author Jamie Bolton ClickZ Advisory Board Member Date published February 20, 2023 Categories 30-second summary: The disappearance of cookies, the iOS 14 update, andRead More…
Navigating through targeted advertising and marketing measurement Author Jamie Bolton ClickZ Advisory Board Member Date published February 22, 2023 Categories 30-second summary: The marketing industry is undergoing a significant transition in responseRead More…
What is All-Weather Marketing and what are its benefits? Author Tyrona Heath Date published February 9, 2023 Categories 30-second summary: Think long term and don’t cut your advertising investment Prioritize old creativeRead More…
How full-funnel marketing gave a 300% boost to LetsGetChecked’s paid social Author ClickZ Date published January 12, 2023 Categories In the modern age of technology, the healthcare industry has seen a surgeRead More…
How analytics helps acquire more customers with less advertising – ClickZ Author Akin Arikan Date published January 6, 2023 Categories 30-second summary: This article provides specific data-driven tips for solving the paradoxRead More…
eCommerce advertising predictions for 2023 – ClickZ Sponsored by Author Jamie Bolton Fospha Date published January 4, 2023 Categories Analytics Data As the eCommerce industry continues to grow and evolve, it isRead More…
Marketing in a recession: benefits of affiliates and partnerships – ClickZ In Partnership With Author David Nicholson Date published October 31, 2022 Categories Rising interest rates and inflation, dampened economic activity, andRead More…
CMOs and CIOs: The new growth accelerators – ClickZ Author Michael Collins Date published July 21, 2022 Categories One positive result of the pandemic has been a stronger working relationship between CMOsRead More…
How Kaiser Permanente delivered personalization for the masses – ClickZ Author Benjamin Broomfield Date published July 13, 2022 Categories Kaiser Permanente provide health care coverage, serving over 12.6 million members across nineRead More…