Email and social media are two efficient channels to assess your customer satisfaction. Ignoring the fundamentals of tracking customer service could be detrimental to your business. The overall satisfaction can be measured,Read More…
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Last week, we focused on the presidential hopefuls’ emails. In part two of this series, we reached out to some branding experts to talk logos and slogans. Because logos are the face of a brand, havingRead More…
Established retail sports giant Decathlon has given its Singaporean team free reign to implement an omnichannel strategy, and Clarence Chew is the man behind it. What is a true omnichannel customer experience?Read More…
Start-up ventures embrace uncertainty and put the customer first – two skills that digital marketers would do well to mirror. Digital marketing teams and start-ups have more in common than one mightRead More…
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All the experts, analysts and geeks here at Search Engine Watch and ClickZ are very proud to present Shift, a new two-day event taking place at 155 Broadgate, London on 24 – 25Read More…
This post was originally published on our sister site Search Engine Watch, but it’s helpful so we thought we’d share it here. Content marketing has been widely adopted but how are peopleRead More…
Content marketing has been widely adopted but how are people measuring whether it works or not? Which metrics should we be looking at? The answer to that last question will depend onRead More…
Despite not being one of the juggernauts, Avocados From Mexico made a big impression during the Super Bowl. Meet Ivonne Kinser, who heads the company’s digital efforts. The Super Bowl is the biggest eventRead More…