The Asia Pacific region is expected to overtake North America this year as the world’s biggest market for digital advertising spend, according to a report from Strategy Analytics. Digital ad spend acrossRead More…
Pinterest has a lot of potential for ecommerce, and seems more suited for retailers than some other shopping channels. It was originally known as the ideal platform to procrastinate, organise your favourite pins toRead More…
Moleskine’s loyalty and brand building strategy for the Chinese market is long-term and incorporates an integrated online and offline element. Being a well-known brand in the West does not guarantee instant recognitionRead More…
Pokémon Go has gone big very quickly, and brands have been quick to jump on the opportunity. Pokémon Go may not even have a worldwide release yet, as it’s only available in US,Read More…
Pinterest is transforming into a powerful visual search engine and its latest features hint of a promising future. More than 2 billion searches are conducted every month on Pinterest, with people looking forRead More…
If you think social media is a big deal now, you’ve seen nothing yet. Social media is poised to take over the world, or at least it’s heading in that direction. ByRead More…
The 2016 election that is set to pit Hillary Clinton and Donald Trump against each other for the highest office in the land will probably see the most vigorous online activity ofRead More…
The recent partnerships between Publicis, WPP and Tencent shows the Chinese internet giant is serious about moving into the global spotlight and maintaining a qualitative approach to its advertising offerings. Earlier thisRead More…
So I’ve been working my backside off trying to implement Google’s Accelerated Pages, with limited amounts of success and bucket-loads of frustration and I’ve come to the point now where I have toRead More…
China’s affluent middle class presents a huge opportunity for international brands, but using ecommerce channels to get product into this market requires diligent research and strong on-the-ground partnerships, say a group ofRead More…