Social media management can become time consuming, and that’s why we compiled a list of some of the best tools to enhance your social efforts. Whether it’s a small business or a largeRead More…
APAC-based chief marketing officers meeting for an exclusive breakfast at ClickZ Live Hong Kong, have outlined some of the key challenges inhibiting transformation of the businesses they work for. Legacy issues, regionalRead More…
Every marketer has been sitting with his or her analytics team, reviewing an overwhelming spreadsheet of data points. It tends to hurt your eyes and you don’t know where to find theRead More…
With a massive TV audience tuning in for the Rio 2016 coverage, it’s an important event for brands. So which TV ads have been most effective? A post on the Google Analytics blogRead More…
I have a question for you: what’s the program you first turn to when creating your ad copy? If you’re like the majority of people today, your answer would be Excel. Unfortunately,Read More…
Last week, Google announced that Accelerated Mobile Pages (AMP) are making their way into the organic mobile SERPs. While AMP is not a ranking signal, at least not yet, this announcement is a milestoneRead More…
As I’ve been writing about tools and tactics quite a bit lately, I thought for this month’s column I’d take a step back and share some ideas on how you can becomeRead More…
Although Facebook now generates upwards of 80% of its revenue from mobile ads, the world’s largest social network isn’t waving the white flag on desktop ad blocking. Yesterday, it announced that it is changingRead More…
In the ‘future’ will your job be secure? For those in the insurance, healthcare, legal and a range of other sectors, it probably isn’t, says Edelman Digital’s Gavin Coombes. Forget beingRead More…
A Facebook page can be very useful for a business with multiple locations, either nationally, or internationally. Here’s how to customise each feature for your business. Facebook has evolved into a veryRead More…