A checklist for mid-year marketing mania
The summer will be over as quickly as it started. Use these four tips to ensure that the hectic back to school shopping season doesn’t sneak up on you. Marketers, rev upRead More…
Tag Archives: Strategies
Five ways sales can work with marketing for better results
Sales representatives should work more closely with marketing teams to counter changing consumer purchase behavior brought about by the digital age, a Hubspot report has found. More than half (57%) of allRead More…
Eight creative tips for effective video advertising
Video advertising is a growing type of digital advertising and it can be very effective for brands, especially when applying the appropriate creative strategies. Digital video is becoming more popular every year,Read More…
The middle: Where Nissan thinks IT and marketing should meet
Nissan’s European CIO discussed how uniting marketing and IT is crucial for brands who want to thrive as the gap between physical and digital continues to close. There’s a Japanese process calledRead More…
Three reasons why LinkedIn should be a staple of any China marketing strategy
LinkedIn should be a business’s first point of call when researching the Chinese market, says a business-to-business (B2B) specialist. Tom Skotidas, chief executive officer, Skotidas Consulting Group, says educating marketers about theRead More…
Are you prepared for digital transformation? Probably not [Study]
While most marketers are aware of digital transformation, but when it comes to adapting to it, a surprisingly small group of them actually have a plan in place. During ClickZ Live NewRead More…
Why the wealth management sector is ripe for disruption
Email is one of the few (and sometimes only) digital assets wealth management businesses are offering their high net worth clients, leaving the industry exposed to disruption from fintech startups, a reportRead More…
Matt Braddy of Rock Pamper Scissors on appealing to the ‘now generation’
At our Shift London event yesterday, Matt Braddy, founder of Rock Pamper Scissors, discussed changing consumer behaviour and how brands need to adjust. Technology has significantly affected modern consumers’ expectations from brands, with simplicityRead More…
Five fantastic ‘phygital’ campaigns from this spring
We’re always talking about the growing convergence of the physical and digital worlds. Here are five brands with great phygital campaigns all over the world. Amazon has become synonymous with the termRead More…
What is appropriate (and inappropriate) content for LinkedIn?
Should you post stories about people dying, religion or bikinis on LinkedIn? That all depends on the business context. Earlier this year, entrepreneur Candice Galek created a firestorm on LinkedIn when sheRead More…