This morning, Merkle released its quarterly Direct Marketing Report, ahead of Google’s own Q2 earnings announcement and it makes for a bumper stat-filled reading. Of particular note are the revelations that: Google searchRead More…
It’s been quite a week for Pokémon Go, and so we’ve attempted to compile all the stats marketers need to know. The past week was all about Pokémon Go in the news, and it turned out to offer lots of discussionRead More…
The Asia Pacific region is expected to overtake North America this year as the world’s biggest market for digital advertising spend, according to a report from Strategy Analytics. Digital ad spend acrossRead More…
The 2016 election that is set to pit Hillary Clinton and Donald Trump against each other for the highest office in the land will probably see the most vigorous online activity ofRead More…
If you’re visiting this article before or after sharing it on a social channel, then may I offer you a warm welcome to an increasingly exclusive club. For you are just oneRead More…
There’s always a reason to tweet a new experience when using public transport and it’s now confirmed that both American and British commuters love tweeting. Many of us know the challenges ofRead More…
Advertising to millennials can be challenging, especially when there’s a lack of understanding towards their needs. Here’s what you need to consider before targeting them. The term “millennial” has become very popular during theRead More…
Today we embark on our fourth weekly #ClickZChat, where the good people of SEW and ClickZ take to Twitter to discuss with our expert friends and followers a particularly burning digital marketing relatedRead More…
Despite the opportunity to target customers based on their locations, just 22% of marketers agree that they are exploiting hyperlocal advertising to its full potential. It works too, so many advertisers are missing outRead More…
High performing CMOs rate their general businesses health stronger than their direct competitors. This finding comes from the State of Marketing 2016 report, released by Salesforce’s Research team, surveyed more than 4,000Read More…