Tag Archives: research

24Feb/20

Only one in five marketers have a strategy in place for optimizing their martech stack

30-second summary: Ascend2’s Martech Stack Optimization survey asked nearly 300 B2B and B2C marketers how are they addressing the challenge of optimizing their martech stack in 2020. 19% of respondents indicated thatRead More…

17Feb/20

UJET report: Brands should add text/message and have “identical support” across channels

30-second summary: A new report from customer support platform UJET finds a steady use by consumers of all ages of multiple channels for customer service, and a desire for more texting/messaging. WhileRead More…

21Jan/20

Spending on customer experience increases as its impact is more widely recognized

30-second summary: A higher percentage of marketers than in previous years now understand the importance of customer experience (CX), according to the latest Gartner report on the topic. That importance is beingRead More…

14Jan/20

How retailers struggle between data privacy and personalization

30-second summary: Retailers need to personalize experiences to stand out, but customers are wary of sharing data. This is the central challenge addressed in a new white paper from research firm WBRRead More…

10Jan/20

Retailers leverage customer data to drive personalized experiences

30-second summary: Slightly more retailers with centralized customer data are satisfied with their arrangement, compared to those with decentralized data, according to a new report from customer data platform (CDP) Arm TreasureRead More…

02Jan/20

The path to owning influencer marketing in 2020 is just 6 steps

30-second summary: Influencer marketing specialists Linqia launched a playbook to help businesses strategize in 2020. According to Linqia there are five different types (or tiers) of influencer: Nano; Micro; Macro; Mega; andRead More…

10Dec/19

Marketers will majorly redefine personalization, influencer marketing and emotion-based strategies

30-second summary: Consumers increasingly place their trust in known entities — family, friends, institutions and familiar brands. This shift is undermining investments in influencer marketing. Marketers and advertisers are using artificial emotionalRead More…