30-second summary: The new Gartner survey on martech finds that this year’s average assessment of martech stacks’ effectiveness is about the same as last year – but both assessments indicate effectiveness hasRead More…
Consumers expect businesses to be the most responsible parties for protecting their data – more so than even the U.S. government. That’s one of the findings in a new report on theRead More…
Companies should find out the true impact of their brands on customer behavior. That’s a key takeaway from a new study by research firm Gartner, “Brand Survey 2019: Marketers Believe in theRead More…
Brand experiences can make a powerful way to engage consumers. How can your brand make the most of it? Experiential marketing refers to the idea of using an actual experience to createRead More…
Google recently assembled key findings. With the power of mobile devices, customers are officially research-obsessed. Real-time research is now part of the customer experience, preceding, and shaping real-world events These emerging, mobile-first,Read More…