Tag Archives: research

14Sep/20

Authenticity is key: How has consumer sentiment changed in 2020?

September 14, 2020Online Marketing Newsauthenticity, consumer sentiment, Digital Marketing, Industry Developments, Insights, personalization, report, research, Strategies, studyContent Team

Authenticity is key: How has consumer sentiment changed in 2020? – ClickZ To access the Tech Talks we ask that you register your details or login. There is no charge. Member benefits:Read More…

27Aug/20

A comprehensive guide to understanding web push notifications

August 27, 2020Online Marketing Newsdigital, Digital Marketing, email automation, Emerging Technology, Insights, Marketing, marketing technology, Martech, mobile, online, report, research, Sponsored, Strategies, study, web push notificationsContent Team

A comprehensive guide to understanding web push notifications – ClickZ To access the Tech Talks we ask that you register your details or login. There is no charge. Member benefits: Unlimited accessRead More…

16Jul/20

How to increase revenue without increasing spend

July 16, 2020Online Marketing NewsAd Spend, advertising, digital, digital advertising, Digital Marketing, Insights, Marketing, marketing technology, Martech, Media, Media Spend, report, research, revenue, SaaS, Sponsored, Strategies, studyContent Team

How to increase revenue without increasing spend – ClickZ Author Jacqueline Dooley Date published July 16, 2020 Categories 30-second summary: CallTrackingMetrics, an SaaS provider of call tracking and contact center solutions, publishedRead More…

10Jul/20

Why consumers follow and unfollow brands on social media

July 10, 2020Online Marketing Newscustomer engagement, digital, Digital Marketing, Marketing, report, research, Social, Social Integration, Social Media, social media marketing, Strategies, Strategy, studyContent Team

Why consumers follow and unfollow brands on social media – ClickZ Author Jacqueline Dooley Date published July 10, 2020 Categories 30-second summary: Sprout Social has been compiling a consumer index report ofRead More…

01Jul/20

Five changes in social advertising for brands during COVID-19

July 1, 2020Social Media MarketingCOVID-19, digital, digital advertising, Digital Marketing, Insights, Marketing, report, research, Social Media, social media ads, social media advertising, social media marketing, Sponsored, Strategies, Strategy, studyContent Team

Five changes in social advertising for brands during COVID-19 – ClickZ Author Tereza Litsa Date published July 1, 2020 Categories 30-second summary: The increased use of social platforms from users during lockdownRead More…

08May/20

The role of marketers in a post-COVID-19 world

May 8, 2020Online Marketing NewsAnalyzing Customer Data, B2B, consumer sentiment, COVID-19, customer data, digital, Digital Marketing, Industry Developments, Insights, Marketing, McKinsey, Peer Network, report, research, studyContent Team

The role of marketers in a post-COVID-19 world – ClickZ Author Jacqueline Dooley Date published May 8, 2020 Categories 30-second summary: Tamara Charm is a senior expert at McKinsey & Company andRead More…

01May/20

How COVID-19 is affecting notifications and ads in newsletters

May 1, 2020Online Marketing Newsadvertising, Analytics, Analyzing Customer Data, COVID-19, digital, digital advertising, Digital Marketing, Email Marketing, Emails, Marketing, newsletters, report, research, studyContent Team

How COVID-19 is affecting notifications and ads in newsletters – ClickZ Author Barry Levine Date published May 1, 2020 Categories 30-second summary: Customer engagement platform Airship reports an 18 percent growth inRead More…

20Apr/20

New data visualizations show how consumers are now consuming media

April 20, 2020Online Marketing NewsAnalytics, Analyzing Customer Data, COVID-19, digital, Digital Marketing, Industry Developments, Insights, Marketing, Media consumption, report, research, studyContent Team

New data visualizations show how consumers are now consuming media – ClickZ Author Barry Levine Date published April 20, 2020 Categories 30-second summary: A new series of data visualizations demonstrate how contentRead More…

13Apr/20

Unruly’s survey reveals consumer behavior in the COVID-19 age

April 13, 2020Online Marketing NewsAnalytics, Analyzing Customer Data, consumer behavior, COVID-19, Data, digital, Insights, Marketing, report, research, studyContent Team

Unruly’s survey reveals consumer behavior in the COVID-19 age – ClickZ Author Barry Levine Date published April 13, 2020 Categories 30-second summary: A consumer survey from ad platform Unruly finds adds someRead More…

24Mar/20

Social Listening: New report uncovers missed opportunities for PR professionals

March 24, 2020Online Marketing NewsAnalytics, Analyzing Customer Data, Conversion & ROI, digital, marcomms, Marketing, Martech, PR, report, research, share of voice, social analytics, social listening, study, Technology, Verifying Business ValueContent Team

Social Listening: New report uncovers missed opportunities for PR professionals – ClickZ Author Luke Richards Date published March 24, 2020 Categories 30-second summary: Social listening and analytics take-up is lagging, even whileRead More…