Tag Archives: multichannel retail

19Aug/16

American Apparel: driving customer centricity in an omnichannel world

August 19, 2016Online Marketing News#CZLHK, Adobe, American Apparel, Analytics, Analyzing Customer Data, Asia, behavioral data, Conference Coverage, Conversion, Conversion & ROI, CRM, Customer journey, customer lifetime value, customer loyalty metrics, customer retention, data science, Email, Facebook, Google AdWords, Internet of things, marketing technology, measurement, Metrics, multichannel retail, omnichannel, on demand, Oracle, retail, salesforce, SMS, social CRM, testing, toolsContent Team

American Apparel’s chief digital officer discussed the future of retail, the importance of delivering value to the consumer, and strategies for an IoT and omnichannel world. Thoryn Stephens, chief digital officer, AmericanRead More…

13Jul/16

How Moleskine is building a loyal customer base in China one experience at a time

July 13, 2016Online Marketing NewsAlipay, Asia, China, customer loyalty, ecommerce, JD.com, Marketing, mobile commerce, Moleskine, multichannel retail, o2o, omnichannel, QR Codes, retail, Social Commerce, social CRM, Strategies, TMall, WeChat, WeChat Wallet, WeiboContent Team

Moleskine’s loyalty and brand building strategy for the Chinese market is long-term and incorporates an integrated online and offline element. Being a well-known brand in the West does not guarantee instant recognitionRead More…

27Jun/16

Why the bricks and mortar retail store is not dead yet

June 27, 2016Online Marketing NewsApple, customer experience, ecommerce, in-store experience, Loyalty, Marketing, multichannel, multichannel retail, o2o, omnichannel, retail, Strategies, User Experience (Ux)Content Team

The role of the retail store in today’s digital age is changing, but it still plays an important step in the overall O2O customer purchase journey. Online to offline (O2O), bricks &Read More…

19May/16

Q&A: The Entertainer on growing email and multichannel revenues

May 19, 2016Email Marketingclick and collect, ecommerce, Email, Email Marketing, multichannel retail, personalisation, The EntertainerContent Team

Toy retailer The Entertainer recently reported some impressive figures, including 120% growth in mobile sales and a tripling of its email revenue. Rob Wood is Head of Online at The Entertainer, IRead More…

11May/16

How Majestic Wine joins up online and offline channels

May 11, 2016Email Marketingecommerce, Email, Majestic Wine, mobile, More News, multichannel retail, single customer viewContent Team

Following the acquisition of Naked Wines last year, Majestic Wines has been transforming itself into a true multichannel retailer. According to Naked Wines (and now Majestic CEO) Rowan Gormley: Someone is going toRead More…