Tag Archives: mobile-only

01Mar/16

Why Facebook’s botched Free Basics in India doesn’t really matter

March 1, 2016Social Media Marketingadvertising, apps, Asia, Connectivity, eMarketer, emerging markets, Facebook, Free Basics, India, Legal/regulatory, mobile apps, mobile commerce, mobile marketing, mobile-first, mobile-only, Social, Social Media, StatsContent Team

Facebook’s failed Free Basics in India won’t have any real impact. As the social network continues to grow, it can expect to dominate this market in the same way it has manyRead More…

24Feb/16

How many channels do brands need for a multichannel strategy?

February 24, 2016Online Marketing NewsAsia, cash on delivery (COD), China, data integration, ecommerce, emerging markets, Ensogo, Indonesia, Instagram, Line, Marketing, mobile, mobile app, mobile apps, mobile commerce, mobile payments, mobile-first, mobile-only, multichannel, o2o, omnichannel, retail, Social Commerce, South East Asia, Strategies, Thailand, WeChat, ZaloraContent Team

Any retail marketing strategy in Asia needs a minimum of three channels, according to regional experts. The channels, the number of channels and which channels to use, will all differ depending onRead More…

22Feb/16

Social media in Indonesia: big numbers with plenty of room to grow

February 22, 2016Social Media Marketingadvertising, Asia, Connectivity, Consumer insights, eMarketer, Facebook, Indonesia, Insights, Instagram, Line, mobile, mobile-first, mobile-only, paid media, Social, Social Media, South East Asia, Twitter, User Experience (Ux), WhatsAppContent Team

Recent reports from eMarketer and We Are Social paint a vibrant picture of Indonesia’s social media landscape. Indonesia has a population close to 260 million people. While only one third of IndonesiansRead More…

22Jan/16

Has Gen Z killed channel marketing or redefined it?

January 22, 2016Online Marketing Newsapps, Cross-channel, cross-platform, Email, Email Marketing, GE, Google, Insights, Loyalty, Media, Media Planning, millenials, mobile, Mobile & Local Search, mobile apps, mobile loyalty, mobile marketing, mobile-first, mobile-only, multi-device, multichannel, publishing, real-time, search, search marketing, SnapChat, Social Media, targeting, TV, Twitter, video, video advertisingContent Team

With the advent of social platforms, apps, and the accepted practice of multichannel publishing that fluidly translates across multiple devices, did Gen Z murder channel marketing – or did they redefine it?Read More…