Tag Archives: Martech

06Apr/20

Key insights: COVID-19 continues to impact consumer behavior, marketing spend and the marketing mix

April 6, 2020Online Marketing Newsadspend, B2B, Coronavirus, COVID-19, digital, Digital Marketing, Industry Developments, Insights, Marketing, Martech, Strategies, StrategyContent Team

Key insights: COVID-19 continues to impact consumer behavior, marketing spend and the marketing mix – ClickZ Author Mahir Prasad Date published April 6, 2020 Categories 30-second summary: According to Amperity COVID-19 RetailRead More…

24Mar/20

Social Listening: New report uncovers missed opportunities for PR professionals

March 24, 2020Online Marketing NewsAnalytics, Analyzing Customer Data, Conversion & ROI, digital, marcomms, Marketing, Martech, PR, report, research, share of voice, social analytics, social listening, study, Technology, Verifying Business ValueContent Team

Social Listening: New report uncovers missed opportunities for PR professionals – ClickZ Author Luke Richards Date published March 24, 2020 Categories 30-second summary: Social listening and analytics take-up is lagging, even whileRead More…

18Mar/20

Hitchhiker’s guide to the end of the 3rd-party cookie as we know it

March 18, 2020Online Marketing Newsad tech, advertising, cookie-based tracking, digital, digital advertising, Digital Marketing, Google, Marketing, Martech, SameSite, Strategies, third-party cookiesContent Team

Hitchhiker’s guide to the end of the 3rd-party cookie as we know it – ClickZ Author Matt Moore Date published March 18, 2020 Categories 30-second summary: As of this month, Google hasRead More…

13Mar/20

Terminus co-founder explains why ABM is a B2B strategy, not a tool

March 13, 2020Online Marketing Newsaccount-based marketing (ABM), B2B strategy, Data & Analytics, digital, Digital Marketing, Marketing, marketing technology, Martech, Strategies, Technology, Terminus, tools, Tools & TechnologyContent Team

30-second summary: Terminus is an award-winning account-based marketing (ABM) platform aimed at helping B2B marketers reach target accounts more efficiently and effectively. The platform, self-described as “all-in-one account-based marketing software” combines firstRead More…

11Mar/20

CX is still broken and how to fix it

March 11, 2020Online Marketing NewsAI, chatbots, customer experience, cx, digital, Digital Marketing, Marketing, Martech, Strategies, Strategy, TechnologyContent Team

30-second summary: Even though businesses have more technology, more data, more tools than ever, at the core, they still face many of the same CX challenges. If companies want to deliver exceptionalRead More…

10Mar/20

A requiem for the old marketing rules, may they rest in P’s

March 10, 2020Online Marketing News5 P's of marketing, digital, Digital Marketing, Industry Developments, Marketing, Martech, personalization, Pervasive, Predictive, Present, Proprietary, Strategies, StrategyContent Team

30-second summary: Today’s consumers aren’t looking so much for the best combination of quality, features, and price as they are for personalized buying experiences. Multichannel marketing was originally about convenience, but nowRead More…

02Mar/20

Five technology + trends changing digital marketing in 2020

March 2, 2020Online Marketing NewsAI, AR, AR & VR, automation, Data & Analytics, data privacy, digital, Digital Marketing, Emerging Technology, Insights, Marketing, marketing technology, Martech, ML, multi-touch attribution, Social Media, Strategies, Technology, Trends, video marketingContent Team

30-second summary: Emerging AI developments that boost Google conversion values by 30% or more. Practical video marketing strategies that increase engagement on Amazon, Facebook, and YouTube. The new multi-channel, multi-device approach toRead More…

24Feb/20

Only one in five marketers have a strategy in place for optimizing their martech stack

February 24, 2020Online Marketing NewsAscend2, digital, Insights, Marketing, marketing technology, Martech, report, research, Strategies, Strategy, study, Technology, Tools & TechnologyContent Team

30-second summary: Ascend2’s Martech Stack Optimization survey asked nearly 300 B2B and B2C marketers how are they addressing the challenge of optimizing their martech stack in 2020. 19% of respondents indicated thatRead More…

20Feb/20

The surprising (positive) benefits ABM brings to your customers

February 20, 2020Online Marketing NewsABM, account-based marketing (ABM), B2B, B2C, digital, Digital Marketing, digital transformation, Marketing, marketing technology, Martech, personalization, StrategiesContent Team

30-second summary: The foundation of good account-based anything is data and insights about customers. When companies shift go-to-market models to focus on a defined universe of accounts, they naturally invest more inRead More…

20Dec/19

Three steps on how to get personalization right

December 20, 2019Online Marketing Newscustomer data, customer experience, Data, digital, Digital Marketing, Insights, Marketing, Martech, personalization, privacy, Strategies, User Experience (Ux)Content Team

30-second summary: Gartner predicts that by 2025, 80% of marketers who have invested in personalization will abandon their efforts due to lack of ROI, the perils of customer data management or both.Read More…