30-second summary Whilst it’s a step in the right direction, many consumers still don’t actually know what their rights are More needs to be done to tackle the widespread use of third-partyRead More…
30-second summary: A higher percentage of marketers than in previous years now understand the importance of customer experience (CX), according to the latest Gartner report on the topic. That importance is beingRead More…
30-second summary: A new survey of its users by retail marketing platform Bluecore finds that targeted email personalization will be a top priority for marketers in the 2020s. The survey points toRead More…
30-second summary: Gartner predicts that by 2025, 80% of marketers who have invested in personalization will abandon their efforts due to lack of ROI, the perils of customer data management or both.Read More…
30-second summary: Account-Based Marketing has become a common approach to B2B marketing, according to the third annual report on the topic from the Information Technology Services Marketing Association and the ABM LeadershipRead More…
30-second summary: Martech research firm Ascend2 surveyed nearly 300 marketing professionals to assess how they plan to develop their digital marketing strategies for 2020. More than half of survey respondents indicated theirRead More…
30-second summary: Consumers increasingly place their trust in known entities — family, friends, institutions and familiar brands. This shift is undermining investments in influencer marketing. Marketers and advertisers are using artificial emotionalRead More…
30-Second Summary: Invoca is a call tracking and conversational analytics platform. They recently surveyed 500 B2C marketers to understand how they use and access first-party data. The study revealed that two bigRead More…
Companies should find out the true impact of their brands on customer behavior. That’s a key takeaway from a new study by research firm Gartner, “Brand Survey 2019: Marketers Believe in theRead More…
Facebook’s announcement of its Facebook Watch video service is a clear bid to ramp up its ad revenue by tapping into the lucrative TV market. After a slow-but-steady start for IGTV, has Facebook learned crucialRead More…