Tag Archives: Insights

15Apr/20

Q&A with Jon Miller, CEO of Engagio

April 15, 2020Online Marketing NewsABM, digital, digital leaders, Digital Leaders Q&A, Digital Marketing, Engagio, Industry Developments, Insights, Marketing, marketing technology, Martech, Strategies, TechnologyContent Team

Q&A with Jon Miller, CEO of Engagio – ClickZ Author Jacqueline Dooley & Mahir Prasad Date published April 15, 2020 Categories 30-second summary: Engagio CEO and co-founder, Jon Miller, originally co-founded MarketoRead More…

13Apr/20

Unruly’s survey reveals consumer behavior in the COVID-19 age

April 13, 2020Online Marketing NewsAnalytics, Analyzing Customer Data, consumer behavior, COVID-19, Data, digital, Insights, Marketing, report, research, studyContent Team

Unruly’s survey reveals consumer behavior in the COVID-19 age – ClickZ Author Barry Levine Date published April 13, 2020 Categories 30-second summary: A consumer survey from ad platform Unruly finds adds someRead More…

06Apr/20

Key insights: COVID-19 continues to impact consumer behavior, marketing spend and the marketing mix

April 6, 2020Online Marketing Newsadspend, B2B, Coronavirus, COVID-19, digital, Digital Marketing, Industry Developments, Insights, Marketing, Martech, Strategies, StrategyContent Team

Key insights: COVID-19 continues to impact consumer behavior, marketing spend and the marketing mix – ClickZ Author Mahir Prasad Date published April 6, 2020 Categories 30-second summary: According to Amperity COVID-19 RetailRead More…

30Mar/20

CMO confession #1: Who cares about MQLs?

March 30, 2020Online Marketing NewsB2B, CMO confession, digital, Digital Marketing, Insights, leads, Marketing, MQLs, Strategies, StrategyContent Team

CMO confession #1: Who cares about MQLs? – ClickZ Author Latane Conant Date published March 30, 2020 Categories 30-second summary: For marketers, setting your sights on opportunities, pipeline and revenue ensures betterRead More…

16Mar/20

6 ways to get more out of your digital marketing budget

March 16, 2020Online Marketing Newsbudgets, digital, Digital Marketing, digital marketing budget, Insights, Marketing, StrategiesContent Team

6 ways to get more out of your digital marketing budget – ClickZ Author Brian Stokes Date published March 16, 2020 Categories 30-second summary: Just make sure you have the bandwidth toRead More…

09Mar/20

How to set up your Social Media Engagement Checklist

March 9, 2020Social Media Marketingdigital, Digital Marketing, engagement, Insights, Marketing, Social, Social Media, social media marketing, SponsoredContent Team

30-second summary: Volume Nine has created a detailed guide on how to build your engagement checklist for all social media platforms. Social media engagement should not be challenging especially if you workRead More…

02Mar/20

Five technology + trends changing digital marketing in 2020

March 2, 2020Online Marketing NewsAI, AR, AR & VR, automation, Data & Analytics, data privacy, digital, Digital Marketing, Emerging Technology, Insights, Marketing, marketing technology, Martech, ML, multi-touch attribution, Social Media, Strategies, Technology, Trends, video marketingContent Team

30-second summary: Emerging AI developments that boost Google conversion values by 30% or more. Practical video marketing strategies that increase engagement on Amazon, Facebook, and YouTube. The new multi-channel, multi-device approach toRead More…

24Feb/20

Only one in five marketers have a strategy in place for optimizing their martech stack

February 24, 2020Online Marketing NewsAscend2, digital, Insights, Marketing, marketing technology, Martech, report, research, Strategies, Strategy, study, Technology, Tools & TechnologyContent Team

30-second summary: Ascend2’s Martech Stack Optimization survey asked nearly 300 B2B and B2C marketers how are they addressing the challenge of optimizing their martech stack in 2020. 19% of respondents indicated thatRead More…

17Feb/20

UJET report: Brands should add text/message and have “identical support” across channels

February 17, 2020Online Marketing Newscustomer service, customer support, digital, Digital Marketing, ecommerce, Insights, Marketing, mobile, report, research, retail, SMS, Strategies, study, texting, UJETContent Team

30-second summary: A new report from customer support platform UJET finds a steady use by consumers of all ages of multiple channels for customer service, and a desire for more texting/messaging. WhileRead More…

07Feb/20

Practical advice from Wix to help agencies increase productivity

February 7, 2020Online Marketing Newsagencies, CIS Agency, digital, Digital Marketing, Insights, Marketing, productivity, Strategies, Strategy, webinar, WixContent Team

30-second summary: ClickZ hosted a Webinar in collaboration with Wix to discuss some effective approaches to solving a big agency pain point—increasing productivity. With efficiency, you are trying to do the sameRead More…