Tag Archives: Data

09Oct/20

Tech Talk with Pi Datametrics: Controlling your content performance with the right data

October 9, 2020Search Engine Optimization (SEO)content, Content & Experience, content marketing, Data, Data & Analytics, data integration, SEO, Strategy, Tech TalksContent Team

Tech Talk with Pi Datametrics: Controlling your content performance with the right data To access the Tech Talks we ask that you register your details or login. There is no charge. MemberRead More…

01Oct/20

The cost of complexity: ClickZ’s advisory board discuss the latest trends in martech

October 1, 2020Online Marketing Newsadvisory board, Data, Data & Analytics, Data-Driven Marketing, digital, digital leaders, Digital Marketing, digital transformation, ecommerce, Ecommerce & Sales, Industry Developments, Marketing, marketing technology, Martech, privacy, retail, Strategies, Technology, TrendsContent Team

The cost of complexity: ClickZ’s advisory board discuss the latest trends in martech – ClickZ To access the Tech Talks we ask that you register your details or login. There is noRead More…

15Sep/20

Measurement in a post-third-party ecosystem: Why your current benchmarks are obsolete

September 15, 2020Online Marketing NewsAnalytics, CPC, CTR, customer data, Data, Data-Driven Marketing, digital, Digital Marketing, Marketing, ROI Marketing, Strategies, third-party cookiesContent Team

Measurement in a post-third-party ecosystem: Why your current benchmarks are obsolete – ClickZ To access the Tech Talks we ask that you register your details or login. There is no charge. MemberRead More…

10Sep/20

The ultimate brand guide to helping consumers achieve data harmony

September 10, 2020Online Marketing NewsAnalytics, Analyzing Customer Data, customer data, Data, Data & Analytics, data harmony, data privacy, Data-Driven Marketing, digital, Digital Marketing, Marketing, marketing technologyContent Team

The ultimate brand guide to helping consumers achieve data harmony – ClickZ To access the Tech Talks we ask that you register your details or login. There is no charge. Member benefits:Read More…

09Sep/20

Why marketing will improve thanks to the death of third-party cookies

September 9, 2020Online Marketing NewsAnalyzing Customer Data, customer data, Data, Data & Analytics, Data-Driven Marketing, digital, Digital Marketing, Marketing, third-party cookiesContent Team

Why marketing will improve thanks to the death of third-party cookies – ClickZ To access the Tech Talks we ask that you register your details or login. There is no charge. MemberRead More…

01Sep/20

Scaling ad revenue growth with first-party data expertise

September 1, 2020Online Marketing Newsadvertising, Analyzing Customer Data, customer data, Data, Data-Driven Marketing, digital, digital advertising, Digital Marketing, first party data, Marketing, third-party cookies, third-party dataContent Team

Scaling ad revenue growth with first-party data expertise – ClickZ To access the Tech Talks we ask that you register your details or login. There is no charge. Member benefits: Unlimited accessRead More…

31Aug/20

First-party data isn’t enough, here is why

August 31, 2020Online Marketing NewsAnalyzing Customer Data, customer data, Data, Data-Driven Marketing, digital, Digital Marketing, first party data, Marketing, third-party cookies, third-party dataContent Team

First-party data isn’t enough, here is why – ClickZ To access the Tech Talks we ask that you register your details or login. There is no charge. Member benefits: Unlimited access toRead More…

18Aug/20

Five ways data is transforming the brand-agency relationship

August 18, 2020Online Marketing Newsagencies, brands, Campaigns, Data, data-driven, Data-Driven Marketing, digital, Digital Marketing, Marketing, Sponsored, StrategiesContent Team

Five ways data is transforming the brand-agency relationship – ClickZ Author Jacqueline Dooley Date published August 18, 2020 Categories 30-second summary: Data-intelligence provider Infogroup published a guide that contains five use casesRead More…

11Aug/20

Real-time customer engagement and omnichannel personalization deliver a superior CX

August 11, 2020Online Marketing Newscustomer engagement, customer experience, Customer journey, cx, Data, Data-Driven Marketing, digital, Digital Marketing, Marketing, omnichannel, personalization, StrategiesContent Team

Real-time customer engagement and omnichannel personalization deliver a superior CX – ClickZ Author John Nash Date published August 11, 2020 Categories 30-second summary: Marketing is increasingly viewed as a mission-critical organization responsibleRead More…

05Aug/20

How CPG brands can harness data to flourish in the age of disruption

August 5, 2020Online Marketing Newsconsumer behavior, COVID-19, CPG, CPG (FMCG), Data, Data-Driven Marketing, digital, Digital Marketing, digital transformation, ecommerce, Marketing, marketing strategies, retail, StrategiesContent Team

How CPG brands can harness data to flourish in the age of disruption – ClickZ Author Tina Wilson Date published August 5, 2020 Categories 30-second summary: To avoid diving blindly into newRead More…