Tag Archives: Data

07Jan/21

Why unlocking creative insights data is so important for digital campaign success

Why unlocking creative insights data is so important for digital campaign success – ClickZ Author Chris Loy Date published January 7, 2021 Categories 30-second summary: Creative data analytics has removed the guessworkRead More…

07Jan/21

Behavior changes means new learnings for ecommerce retailers

Behavior changes means new learnings for ecommerce retailers – ClickZ Author John Williams Date published January 7, 2021 Categories 30-second summary: Lockdown has had an enormous impact on browsing habits. Data indicatesRead More…

06Jan/21

Jack of all trades: Why and how CMOs must master data to succeed in 2021

Jack of all trades: Why and how CMOs must master data to succeed in 2021 – ClickZ Author Martyn Etherington Date published January 6, 2021 Categories 30-second summary: Digital disruption is requiringRead More…

05Jan/21

The problem of data collection: One in 10 consumers know almost nothing about what’s happening with their data

The problem of data collection: One in 10 consumers know almost nothing about what’s happening with their data – ClickZ Author Jacqueline Dooley Date published January 5, 2021 Categories 30-second summary: PublicisRead More…

17Dec/20

The 3 most destructive mistakes marketers make with intent data

The 3 most destructive mistakes marketers make with intent data – ClickZ Author Kirsten Markson Date published December 17, 2020 Categories 30-second summary: Marketers are drawn to the possibilities of intent data,Read More…

04Dec/20

Why aren’t marketers using automation tools to personalize websites?

Why aren’t marketers using automation tools to personalize websites? – ClickZ Author Tom Ryan Date published December 4, 2020 Categories 30-second summary: The most recent London Research and Act-On ‘State of MarketingRead More…