Product recommendations are not “one size fits all” – ClickZ Author Jeremy Chan Date published June 9, 2021 Categories 30-second summary: The reopening of stores does not indicate a negative trend forRead More…
A data-centric customer acquisition playbook for insurance companies – ClickZ Author Jacqueline Dooley Date published February 25, 2021 Categories 30-second summary: In their recently published playbook, Data Axle uses brand examples fromRead More…
The right ways to use intent data: How to pivot strategies in 2021 – ClickZ Author Sonjoy Ganguly Date published February 1, 2021 Categories 30-second summary: Leverage multiple data sources to buildRead More…
Three steps to create a 360-degree customer view in 2021 – ClickZ Author Catlyn Origitano Date published January 29, 2021 Categories 30-second summary: Unprecedented times leading to new consumer behavior. New consumerRead More…
A martech roadmap is the key to successful business outcomes – ClickZ Author Heidi Bullock Date published January 27, 2021 Categories 30-second summary: Create a roadmap that includes goals and owners. ARead More…
Pandemic, privacy and the CX: What to prioritize in 2021 – ClickZ Author Rich Smith Date published January 25, 2021 Categories 30-second summary: To fight a crowded digital marketplace, marketers will haveRead More…
Omnichannel marketing is a competitive advantage for B2B marketers this year – ClickZ Author Ben Goldman Date published January 22, 2021 Categories 30-second summary: In a very tough year, B2B marketers hadRead More…
2021 is the year to return to smarter marketing basics – ClickZ Author David Greenberg Date published January 20, 2021 Categories 30-second summary: Budgets and resources are changing at the drop ofRead More…
Why marketers need both rule-based and machine learning-based personalization – ClickZ Author Yaniv Navot Date published January 15, 2021 Categories 30-second summary: Personalization has become a key differentiator for brands hungry toRead More…
Optimize marketing by utilizing self-service approaches – ClickZ Author Jennifer Werther Date published January 14, 2021 Categories Digital Marketing Strategies 30-second summary: While many advertisers control data and strategy for campaigns throughRead More…