Tag Archives: Data

16Jul/21

The importance of accurate keyword difficulty scores

July 16, 2021Search Engine Optimization (SEO)Data, Data & Analytics, Google, keyword research, keyword research tools, keyword strategy, search engine marketing, search engines, search marketing, Search Tools, SEO, SERPs, SponsoredContent Team

The importance of accurate keyword difficulty scores – ClickZ Author Semrush Date published July 16, 2021 Categories 30-second summary: Keyword difficulty (KD) scores help digital marketers understand potential search engine performance KDRead More…

09Jun/21

Product recommendations are not “one size fits all”

June 9, 2021Online Marketing NewsCommerce & Sales, Conversion & ROI, customer experience, CXO (customer experience optimization), Data, data insights, Data-Driven Marketing, Digital Marketing, ecommerce, product recommendations, retail, SponsoredContent Team

Product recommendations are not “one size fits all” – ClickZ Author Jeremy Chan Date published June 9, 2021 Categories 30-second summary: The reopening of stores does not indicate a negative trend forRead More…

25Feb/21

A data-centric customer acquisition playbook for insurance companies

February 25, 2021Online Marketing Newscustomer acquisition, Data, Data-Driven Marketing, digital, Digital Marketing, insurance, Marketing, Sponsored, Strategies, StrategyContent Team

A data-centric customer acquisition playbook for insurance companies – ClickZ Author Jacqueline Dooley Date published February 25, 2021 Categories 30-second summary: In their recently published playbook, Data Axle uses brand examples fromRead More…

01Feb/21

The right ways to use intent data: How to pivot strategies in 2021

February 1, 2021Online Marketing Newsaccount-based marketing (ABM), B2B, Data, data-driven, Data-Driven Marketing, digital, Digital Marketing, Intent Data, Marketing, Strategies, StrategyContent Team

The right ways to use intent data: How to pivot strategies in 2021 – ClickZ Author Sonjoy Ganguly Date published February 1, 2021 Categories 30-second summary: Leverage multiple data sources to buildRead More…

29Jan/21

Three steps to create a 360-degree customer view in 2021

January 29, 2021Online Marketing Newscustomer data, Customer journey, Data, Data-Driven Marketing, digital, Digital Marketing, ecommerce, Marketing, modern data stack, retail, Strategies, StrategyContent Team

Three steps to create a 360-degree customer view in 2021 – ClickZ Author Catlyn Origitano Date published January 29, 2021 Categories 30-second summary: Unprecedented times leading to new consumer behavior. New consumerRead More…

27Jan/21

A martech roadmap is the key to successful business outcomes

January 27, 2021Online Marketing NewsData, Data & Analytics, digital, Digital Marketing, Ecommerce & Sales, Marketing, marketing technology, Martech, martech stack, roadmap, Strategies, Strategy, Technology, Tools & TechnologyContent Team

A martech roadmap is the key to successful business outcomes – ClickZ Author Heidi Bullock Date published January 27, 2021 Categories 30-second summary: Create a roadmap that includes goals and owners. ARead More…

25Jan/21

Pandemic, privacy and the CX: What to prioritize in 2021

January 25, 2021Online Marketing NewsContent & Experience, cx, Data, data privacy, digital, Digital Marketing, Industry Developments, Marketing, Strategies, StrategyContent Team

Pandemic, privacy and the CX: What to prioritize in 2021 – ClickZ Author Rich Smith Date published January 25, 2021 Categories 30-second summary: To fight a crowded digital marketplace, marketers will haveRead More…

22Jan/21

Omnichannel marketing is a competitive advantage for B2B marketers this year

January 22, 2021Online Marketing NewsB2B, CTV, Data, Data-Driven Marketing, digital, Digital Marketing, Marketing, omnichannel, Strategies, StrategyContent Team

Omnichannel marketing is a competitive advantage for B2B marketers this year – ClickZ Author Ben Goldman Date published January 22, 2021 Categories 30-second summary: In a very tough year, B2B marketers hadRead More…

20Jan/21

2021 is the year to return to smarter marketing basics

January 20, 2021Online Marketing Newscx, Data, digital, Digital Marketing, Industry Developments, Insights, Marketing, Martech, Strategies, Technology, TrendsContent Team

2021 is the year to return to smarter marketing basics – ClickZ Author David Greenberg Date published January 20, 2021 Categories 30-second summary: Budgets and resources are changing at the drop ofRead More…

15Jan/21

Why marketers need both rule-based and machine learning-based personalization

January 15, 2021Online Marketing NewsAI, AI & Automation, automation, Data, Data-Driven Marketing, digital, Digital Marketing, Emerging Technology, machine learning, Marketing, Martech, personalization, Strategies, TechnologyContent Team

Why marketers need both rule-based and machine learning-based personalization – ClickZ Author Yaniv Navot Date published January 15, 2021 Categories 30-second summary: Personalization has become a key differentiator for brands hungry toRead More…