Tag Archives: Data-Driven Marketing

06Jan/21

Jack of all trades: Why and how CMOs must master data to succeed in 2021

January 6, 2021Online Marketing NewsCMO, cx, Data, Data & Analytics, Data-Driven Marketing, digital, Digital Marketing, Marketing, marketing technology, report, research, Strategies, Strategy, studyContent Team

Jack of all trades: Why and how CMOs must master data to succeed in 2021 – ClickZ Author Martyn Etherington Date published January 6, 2021 Categories 30-second summary: Digital disruption is requiringRead More…

05Jan/21

The problem of data collection: One in 10 consumers know almost nothing about what’s happening with their data

January 5, 2021Online Marketing NewsAnalyzing Customer Data, customer data, Data, Data & Analytics, data collection, data privacy, Data-Driven Marketing, digital, Digital Marketing, Insights, Marketing, marketing technology, matech, report, research, Sponsored, study, TechnologyContent Team

The problem of data collection: One in 10 consumers know almost nothing about what’s happening with their data – ClickZ Author Jacqueline Dooley Date published January 5, 2021 Categories 30-second summary: PublicisRead More…

31Dec/20

Fuze on setting a strong foundation for its ABM journey

December 31, 2020Online Marketing Newsaccount-based marketing (ABM), Case Study, Data & Analytics, Data-Driven Marketing, digital, Digital Marketing, Ideal Customer Profiles, Insights, Marketing, marketing technology, Martech, Strategies, Technology, Tools & TechnologyContent Team

Fuze on setting a strong foundation for its ABM journey – ClickZ Author Emily Ketchum Date published December 31, 2020 Categories 30-second summary: When Fuze began its ABM journey, the company workedRead More…

30Dec/20

How well do you really know your customers?

December 30, 2020Online Marketing NewsAnalyzing Customer Data, B2B, B2C, customers, Data-Driven Marketing, digital, Digital Marketing, ecommerce, Marketing, Martech, optimization, Strategies, Strategy, TechnologyContent Team

How well do you really know your customers? – ClickZ Author Nick Ashmore Date published December 30, 2020 Categories 30-second summary: With the arrival of digital, marketers genuinely believed they would suddenlyRead More…

17Dec/20

The 3 most destructive mistakes marketers make with intent data

December 17, 2020Online Marketing NewsAnalytics, Analyzing Customer Data, customer data, Data, Data-Driven Marketing, digital, Digital Marketing, Intent Data, Marketing, Strategies, StrategyContent Team

The 3 most destructive mistakes marketers make with intent data – ClickZ Author Kirsten Markson Date published December 17, 2020 Categories 30-second summary: Marketers are drawn to the possibilities of intent data,Read More…

30Nov/20

How to upgrade from ABM to account-based everything

November 30, 2020Online Marketing NewsABX, account-based everything, account-based marketing (ABM), B2B, cx, Data-Driven Marketing, digital, Digital Marketing, Marketing, personalization, StrategiesContent Team

How to upgrade from ABM to account-based everything – ClickZ Author Dan Frohnen Date published November 30, 2020 Categories 30-second summary: Account-based marketing (ABM) has been an excellent strategy for creating moreRead More…

18Nov/20

Rethink experience curation not personalization

November 18, 2020Online Marketing NewsContent & Experience, customer experience, cx, Data-Driven Marketing, digital, Digital Marketing, Experience Curation, Marketing, personalization, Strategies, StrategyContent Team

Rethink experience curation not personalization – ClickZ To access the Tech Talks we ask that you register your details or login. There is no charge. Member benefits: Unlimited access to all TechRead More…

17Nov/20

Unlocking untapped programmatic inventory in a cookie-less world

November 17, 2020Online Marketing Newscontextual, cookies, Data-Driven Marketing, digital, digital advertising, Digital Marketing, Marketing, programmatic advertising, Strategies, StrategyContent Team

Unlocking untapped programmatic inventory in a cookie-less world – ClickZ To access the Tech Talks we ask that you register your details or login. There is no charge. Member benefits: Unlimited accessRead More…

17Nov/20

Marketing can legitimately be the standard bearer for digital ethics – here’s how

November 17, 2020Online Marketing Newscx, Data, Data-Driven Marketing, digital, Digital Marketing, empathy, ethics, Marketing, Strategies, Strategy, uxContent Team

Marketing can legitimately be the standard bearer for digital ethics – here’s how – ClickZ To access the Tech Talks we ask that you register your details or login. There is noRead More…

12Nov/20

Q&A with Kasper Skou, CEO and Co-Founder of Semasio

November 12, 2020Online Marketing NewsAnalytics, Analyzing Customer Data, customer data, Data & Analytics, data privacy, Data-Driven Marketing, database, digital, digital leaders, Digital Marketing, Marketing, marketing technology, Martech, Technology, The Social DilemmaContent Team

Q&A with Kasper Skou, CEO and Co-Founder of Semasio – ClickZ To access the Tech Talks we ask that you register your details or login. There is no charge. Member benefits: UnlimitedRead More…