Tag Archives: Cross-channel

25Jan/16

How do Facebook’s ads drive search traffic?

January 25, 2016Search Engine Optimization (SEO)bid management, clicks, clickz, Conversion, Conversions, CPC, Cross-channel, CTR, Data, Digital Campaigns, Facebook, Google, keyword, Keywords, KPI, last-click attribution, measurement, Media, paid media, Paid Search, paid social, retail, ROI, search, search marketing, SEM, Social, Social Integration, Social Media, targeting, TwitterContent Team

How do Facebook’s ads drive search traffic? According to a new study released by Facebook this past December, Cross-Channel Planning: Making Search Work Harder, Facebook’s ads do drive search traffic – sometimes. This studyRead More…

22Jan/16

Has Gen Z killed channel marketing or redefined it?

January 22, 2016Online Marketing Newsapps, Cross-channel, cross-platform, Email, Email Marketing, GE, Google, Insights, Loyalty, Media, Media Planning, millenials, mobile, Mobile & Local Search, mobile apps, mobile loyalty, mobile marketing, mobile-first, mobile-only, multi-device, multichannel, publishing, real-time, search, search marketing, SnapChat, Social Media, targeting, TV, Twitter, video, video advertisingContent Team

With the advent of social platforms, apps, and the accepted practice of multichannel publishing that fluidly translates across multiple devices, did Gen Z murder channel marketing – or did they redefine it?Read More…