Yesterday was the first day of ClickZ Live and Shift San Francisco, an event which attracted more then 50o attendees. It featured speakers from Accenture, Forbes, Intel, M&C Saatchi Mobile and keynotes from Aston Martin,Read More…
Great advertising starts when a brand delivers a service to the consumer – rather than an ad, says Forbes 30 Under 30 entrepreneur, Brian Wong. Wong is the 25-year-old co-founder and chiefRead More…
If you want to see a brand’s Snapchat Stories, you have to know exactly what its username is. It’s not always clear, so ClickZ has compiled this list for you. Seventeen brands withRead More…
If you know Snapchat is a valuable marketing tool, but are unsure where to begin, fear not. Here are 17 examples of branded Stories that really nail it. You should be on Snapchat. It’sRead More…
As both a Googler and ClickZ team member, I recently attended and participated in the always-inspirational ClickZ Live New York event. Along with Katie Morse, Vice President, Social and Search at NielsenRead More…
At ClickZ Live New York, we spoke with Hilton Worldwide’s Melissa Walner about the brand’s digital spend balance and the challenges of infrequent interaction. When it comes to the increasingly merging online andRead More…
As we’ve seen in the digital age, any industry can be disrupted at any time. But those with obvious inefficiencies are the most vulnerable. Last year, Havas Media’s Tom Goodwin wrote in Tech Crunch thatRead More…
How do you launch a brand that seems like a longshot? The same way you score on social: with sincerity, according to Chobani CMO Peter McGuinness. During his ClickZ Live New YorkRead More…
The most important point about bridging traditional and digital marketing is that marketing is ultimately about retention, not acquisition. For brands walking the line between traditional advertising and meeting the ever-growing demands ofRead More…
Yesterday’s over. Being different is what’s going to help you win tomorrow – not simply repeating your previous success. A century ago, Henry Ford made headlines with what seemed like an outrageous decisionRead More…