CMO confession #1: Who cares about MQLs? – ClickZ Author Latane Conant Date published March 30, 2020 Categories 30-second summary: For marketers, setting your sights on opportunities, pipeline and revenue ensures betterRead More…
Four tips to guaranteeing B2B buyer loyalty in 2020 – ClickZ Author Brandon Spear Date published March 20, 2020 Categories 30-second summary: Nearly half of all B2B buyers have not completed aRead More…
30-second summary: The foundation of good account-based anything is data and insights about customers. When companies shift go-to-market models to focus on a defined universe of accounts, they naturally invest more inRead More…
Management tools help you run your team more efficiently, and they’re essential to running a high-performance marketing organization. This is a broad category of marketing tools, but it encompasses everything from budgetingRead More…
When it comes to sales, there isn’t necessarily a “right approach.” Sales is about people and often tactics and messages will need to vary to appeal to the people you are speakingRead More…
Who said B2B sales have to be boring? Time to reconsider, aiming at a human connection, rather than old-fashioned sales pitches. Simona Pop, head of partnerships & global communications at InstaSupply talked aboutRead More…
LinkedIn is the most popular social network for B2B brands and here are the best examples on how to use it. According to ‘B2B Content Marketing – 2016 Benchmarks, Budgets and TrendsRead More…
Instagram has become an effective social network with its appealing visual content and there are many ways a B2B brand can benefit from its usage. Instagram may be extremely popular among retail brands, butRead More…
More than 181,000 people claim be thought leaders. But do they all really qualify? Here are 103 marketers who have the goods to back up the claim. What is a “thought Leader,” really?Read More…
When it comes to social media, B2B brands aren’t always as sophisticated as their B2C brethren. But with these eight tips, they can be. In 2016, pretty much every business knows that it shouldRead More…