MTA is dead: Why marketers should adopt an agile marketing strategies – ClickZ Author Matt Voda Date published May 18, 2020 Categories 30-second summary: Now, with new privacy regulations hitting marketers —Read More…
How to increase market share in the uncertain times of COVID-19 – ClickZ Author Lana Busignani Date published May 12, 2020 Categories 30-second summary: Slashing advertising budgets until things stabilize is temptingRead More…
The growing culture of marketing experimentation – ClickZ Author Nick Stoltz Date published May 8, 2020 Categories 30-second summary: The influence of data and analytics on marketing has exploded in recent years,Read More…
How COVID-19 is affecting notifications and ads in newsletters – ClickZ Author Barry Levine Date published May 1, 2020 Categories 30-second summary: Customer engagement platform Airship reports an 18 percent growth inRead More…
3 ways to build personalized connections between a customer and brands – ClickZ Author Mary Hennen Date published April 27, 2020 Categories 30-second summary: Sending a loyal customer an email that saysRead More…
New data visualizations show how consumers are now consuming media – ClickZ Author Barry Levine Date published April 20, 2020 Categories 30-second summary: A new series of data visualizations demonstrate how contentRead More…
Unruly’s survey reveals consumer behavior in the COVID-19 age – ClickZ Author Barry Levine Date published April 13, 2020 Categories 30-second summary: A consumer survey from ad platform Unruly finds adds someRead More…
Social Listening: New report uncovers missed opportunities for PR professionals – ClickZ Author Luke Richards Date published March 24, 2020 Categories 30-second summary: Social listening and analytics take-up is lagging, even whileRead More…
30-second summary: A higher percentage of marketers than in previous years now understand the importance of customer experience (CX), according to the latest Gartner report on the topic. That importance is beingRead More…
30-second summary: Retailers need to personalize experiences to stand out, but customers are wary of sharing data. This is the central challenge addressed in a new white paper from research firm WBRRead More…