Why marketers need both rule-based and machine learning-based personalization – ClickZ Author Yaniv Navot Date published January 15, 2021 Categories 30-second summary: Personalization has become a key differentiator for brands hungry toRead More…
Key Insights: Revenue attribution, digital titans, advertising & AI forecasts Author Kamaljeet Kalsi Date published January 2, 2021 Categories 30-second summary: 2020’s most valuable companies were Apple (US$1,993 billion), Microsoft (US$1,588 billion),Read More…
Steering retail into 2021 with digital at the wheel – ClickZ Author Jim Yu Date published December 31, 2020 Categories 30-second summary: The shift to online shopping was already well underway pre-pandemic.Read More…
How AI is simplifying the complexities of media planning – ClickZ Author Stephan Bruneau Date published December 15, 2020 Categories 30-second summary: The explosion of media options open to consumers today isRead More…
Why aren’t marketers using automation tools to personalize websites? – ClickZ Author Tom Ryan Date published December 4, 2020 Categories 30-second summary: The most recent London Research and Act-On ‘State of MarketingRead More…
How marketers can manage risk and save projects during the pandemic and beyond – ClickZ Author Saranya Babu Date published November 26, 2020 Categories 30-second summary: Following months of business turmoil, marketersRead More…
Using the scientific method to test digital marketing strategies – ClickZ To access the Tech Talks we ask that you register your details or login. There is no charge. Member benefits: UnlimitedRead More…
In a stay-at-home world, mobile marketing matters. Here’s why… – ClickZ To access the Tech Talks we ask that you register your details or login. There is no charge. Member benefits: UnlimitedRead More…
Practical tips to transition your ecommerce business in the second half of 2020 – ClickZ Author Jennifer Warren Date published August 17, 2020 Categories 30-second summary: The idea of flexible pricing isRead More…
What makes a successful modern CMO? – ClickZ Author Lomit Patel Date published August 14, 2020 Categories 30-second summary: The modern C-suite requires CMOs to be able to touch upon, manage andRead More…