30-second summary: Retailers need to personalize experiences to stand out, but customers are wary of sharing data. This is the central challenge addressed in a new white paper from research firm WBRRead More…
Retailers leverage customer data to drive personalized experiences
30-second summary: Slightly more retailers with centralized customer data are satisfied with their arrangement, compared to those with decentralized data, according to a new report from customer data platform (CDP) Arm TreasureRead More…
The path to owning influencer marketing in 2020 is just 6 steps
30-second summary: Influencer marketing specialists Linqia launched a playbook to help businesses strategize in 2020. According to Linqia there are five different types (or tiers) of influencer: Nano; Micro; Macro; Mega; andRead More…
Five key social media trends that will shape 2020
We’re gearing up towards a new year that is full of challenges and opportunities for marketers and leaders who want to make the most of social media. 2019 was a very interestingRead More…
Email-focused personalization is top priority for marketers
30-second summary: A new survey of its users by retail marketing platform Bluecore finds that targeted email personalization will be a top priority for marketers in the 2020s. The survey points toRead More…
Three steps on how to get personalization right
30-second summary: Gartner predicts that by 2025, 80% of marketers who have invested in personalization will abandon their efforts due to lack of ROI, the perils of customer data management or both.Read More…
Report: ABM is moving into a more mature phase
30-second summary: Account-Based Marketing has become a common approach to B2B marketing, according to the third annual report on the topic from the Information Technology Services Marketing Association and the ABM LeadershipRead More…
Top six reasons marketers struggle to deliver personalized consumer experiences
30-second summary: Many marketers are lacking six important building blocks necessary for successfully employing personalization. Centricity – The disparate systems and silos that can lead to fragmented business intelligence. Transparency – A channelRead More…
What will an effective digital marketing plan look like in 2020?
30-second summary: Martech research firm Ascend2 surveyed nearly 300 marketing professionals to assess how they plan to develop their digital marketing strategies for 2020. More than half of survey respondents indicated theirRead More…
Marketers will majorly redefine personalization, influencer marketing and emotion-based strategies
30-second summary: Consumers increasingly place their trust in known entities — family, friends, institutions and familiar brands. This shift is undermining investments in influencer marketing. Marketers and advertisers are using artificial emotionalRead More…