10 tips for marketing success on LinkedIn
Using LinkedIn for personal and professional branding is easy, so why do so many brands and individuals get it so wrong? At ClickZ Live Jakarta, Chris J Reed, global chief executive officerRead More…
Everything we learned about beacons and proximity marketing from #ClickZChat
Over the past few weeks we’ve largely used #ClickZChat as a chance to delve into the pros and cons of content and social, but this week we thought we’d cast a widerRead More…
Taking your analytics practice to the next level: summary of ClickZ Live NYC panel
As both a Googler and ClickZ team member, I recently attended and participated in the always-inspirational ClickZ Live New York event. Along with Katie Morse, Vice President, Social and Search at NielsenRead More…
How Hilton balances digital and ‘traditional’ marketing
At ClickZ Live New York, we spoke with Hilton Worldwide’s Melissa Walner about the brand’s digital spend balance and the challenges of infrequent interaction. When it comes to the increasingly merging online andRead More…
Why the reality of a virtual world is closer than we think
There seems to be something new happening everyday in the world of virtual / augmented / mixed reality. Here are some recent developments bringing the artificial world closer to reality. Magic LeapRead More…
Four tips for incorporating emojis into your marketing
There’s at least one emoji in 35 percent of all branded Instagram captions, which shows how much emoji marketing is booming. Here’s how to do it right. When Oxford Dictionaries announced itsRead More…
The changing role of the CMO: from brand builder to business disruptor
Maneesh Sah, head of marketing Asia Pacific, Middle East and Africa, Aon Hewitt, says marketing in the digital age is having a credibility crisis. In the lead up to his keynote addressRead More…
If it ‘doesn’t make any f**king sense,’ it’s ripe for disruption
As we’ve seen in the digital age, any industry can be disrupted at any time. But those with obvious inefficiencies are the most vulnerable. Last year, Havas Media’s Tom Goodwin wrote in Tech Crunch thatRead More…
How to find the right ‘tradigital’ fit for your brand
The most important point about bridging traditional and digital marketing is that marketing is ultimately about retention, not acquisition. For brands walking the line between traditional advertising and meeting the ever-growing demands ofRead More…
Strategies – ClickZ
Strategies – ClickZSeth Godin: Nobody makes a purple cow by sticking with what’s safeCause marketing can be a mutually beneficial strategyHow KLM uses China’s WeChat for customer serviceQ&A: Deloitte Digital’s Mike BrinkerRead More…