Sales representatives should work more closely with marketing teams to counter changing consumer purchase behavior brought about by the digital age, a Hubspot report has found. More than half (57%) of allRead More…
Digital innovations to improve not only the online customer experience but also the in-store shopping experience remain central to almost every major grocery retailer’s digital transformation strategy. This is according to ourRead More…
The number of digital skills you need in order to be a functional and useful member of your organisation are increasing at a rate you might be struggling to keep up with.Read More…
Video advertising is a growing type of digital advertising and it can be very effective for brands, especially when applying the appropriate creative strategies. Digital video is becoming more popular every year,Read More…
Nissan’s European CIO discussed how uniting marketing and IT is crucial for brands who want to thrive as the gap between physical and digital continues to close. There’s a Japanese process calledRead More…
LinkedIn should be a business’s first point of call when researching the Chinese market, says a business-to-business (B2B) specialist. Tom Skotidas, chief executive officer, Skotidas Consulting Group, says educating marketers about theRead More…
While most marketers are aware of digital transformation, but when it comes to adapting to it, a surprisingly small group of them actually have a plan in place. During ClickZ Live NewRead More…
Email is one of the few (and sometimes only) digital assets wealth management businesses are offering their high net worth clients, leaving the industry exposed to disruption from fintech startups, a reportRead More…
While on the consulting side, I spent a good deal of my time working on B2B technology and healthcare companies. I worked on digital marketing and analytics for products as niche asRead More…
At our Shift London event yesterday, Matt Braddy, founder of Rock Pamper Scissors, discussed changing consumer behaviour and how brands need to adjust. Technology has significantly affected modern consumers’ expectations from brands, with simplicityRead More…