How Attention Metrics are Redefining Success in Digital Marketing – ClickZ Author ClickZ News Staff Date published April 11, 2024 Categories Traditional marketing metrics no longer provide the full picture of engagementRead More…
Maximizing Impact: The Power of LinkedIn Newsletters – ClickZ Author ClickZ News Staff Date published April 10, 2024 Categories The quest for meaningful and direct engagement with audiences has led professionals andRead More…
Revolutionizing Digital Advertising: How Chase Bank is Changing the Game with Financial Data – ClickZ Author ClickZ News Staff Date published April 9, 2024 Categories Despite challenges from privacy regulations and risingRead More…
Alphabet’s Strategic Leap: Aiming to Reshape Digital Marketing with a $35 Billion HubSpot Acquisition – ClickZ Author ClickZ News Staff Date published April 8, 2024 Categories In a move that could significantlyRead More…
A new study has found significant gaps in how brands collect and leverage customer behavioral data to enhance engagement and retention strategies. The research from Forrester Consulting, commissioned by marketing cloud providerRead More…
Welcome to 2024 – a year that marks a turning point for marketers. The average attention span has shrunk to a mere 8 seconds, ushering in a new era of digital marketingRead More…
Using their full-funnel attribution model, Fospha measured clicks and impressions to give Nutrimuscle insight into the channels that worked best for them. An immediate insight was Snap performance. In Q3, Snapchat had the highestRead More…
Digital Marketing Institute Launches New Course to Bridge AI Skills Gap in the Industry – ClickZ Author Aaran Fronda Date published February 22, 2024 Categories The digital marketing landscape is becoming increasinglyRead More…
Is Calling Out Rival Brands in Marketing Effective? – ClickZ Author Rachael King Date published February 19, 2024 Categories Samsung vs Apple. DHL vs FedEx. BMW vs Audi. Brands which have, atRead More…
Snap Selects Fospha as Measurement Partner for Retail eCommerce – ClickZ Author Fospha Team Date published February 16, 2024 Categories Fospha and Snap announced a partnership that will further enable eCommerce advertisersRead More…