Are Tumblr’s advertising plans a bad idea?
Finding ways to monetise a free internet service is always a challenge, and for Yahoo, turning a profit with the microblogging website Tumblr has been no exception. Last month it was revealedRead More…
All posts by Content Team
What are Google’s most important ranking signals?
Google had already revealed that RankBrain, its artificial intelligence system, was the “third most important signal contributing to the result of a search query”. Now Google has revealed the top two factors. Andrey Lipattsev,Read More…
Digital transformation: Are you asking the right questions?
Twitter turned ten this week. This post isn’t about Twitter, but it made me realise how long I’d been working in the social media field (It’ll be nine years next week). I’mRead More…
What’s next for programmatic? Six big trends to watch
Marketers around the world are increasingly tapping into the power of programmatic for their digital marketing and advertising efforts, including: display, video, social media and search. This process of media buying, marketingRead More…
Three tips for becoming an experience-based brand
Execs from McDonald’s, Comedy Central and the Royal Bank of Scotland took the stage at Adobe Summit to share their journeys toward being experience-based brands. For his 25th birthday, the son of Adobe SystemsRead More…
What is customer retention and why is it important?
Customer retention has often been overlooked in favour of acquisition, but it’s something no business should be ignoring. The best strategy is to find a balance between acquisition and retention. It’s allRead More…
Are rising follower numbers devaluing your social audiences?
If you remember the early days of social media marketing, then you’ll also remember all those talks where you’d be told that if you could just harness 1% of Facebook’s total audience,Read More…
Ideas and how we share them: Can AI save social?
There has been a lot of talk in the recent past about the ‘demise of Twitter’. Will the platform continue in the future, or will it slide slowly into irrelevancy? It’s aRead More…
Chobani CMO Peter McGuinness on its heart-based marketing
With ClickZ Live just three weeks away, we caught up with Chobani CMO Peter McGuinness to chat about heart-based marketing and how plain yogurt is the new sour cream. You’ve already gottenRead More…
How ecommerce brands use Instagram to reach their goals
Instagram has quickly turned into the favourite social network for many brands, as it seems to combine the appealing user experience with its recent business evolution. With a highly engaged community ofRead More…