All posts by Content Team

14May/15

Data and Analytics Make Way For “Customer-to-Business” Marketing

Brands are leveraging data and more sophisticated analytics to do C2B marketing, a term referring to marketing plans driven by customers’ established likes and behaviors. There’s business-to-business marketing and business-to-consumer marketing, but the increasing availability of data makes way for another kind of marketing: customer-to-business (C2B). With more analytics, brands are able to market based […]

07May/15

Why Location-Based Emails Are So Important for Your Brand

Location-based email campaigns are on the rise, as brands realize that geographic personalization, which Millennials have come to expect, leads to stronger engagement. As so many consumers use mobile to make purchasing decisions on-the-go, the power of location-based email marketing is greater than ever.  Location-based email marketing allows incentives to be delivered at the right […]