The early 2000s saw the advent of platforms on the web: somewhere that bloggers and publishers could host their content without having to worry about the back end, while still maintaining controlRead More…
Where’s the beef on social media? In 1984, an 81-year-old woman by the name of Clara Peller starred in an incredibly popular advertising campaign for Wendy’s, in which she demanded to knowRead More…
Big data and email marketing have a surprisingly symbiotic relationship, where each one makes the other better, something that will only increase in the future. Big data – demographics, behavior, buying behavior inRead More…
The number of digital skills you need in order to be a functional and useful member of your organisation are increasing at a rate you might be struggling to keep up with.Read More…
Seasonal events which can deliver relatively short-term traffic spikes, need to be planned for from an SEO perspective. It’s about being in the right position at the right time to capitalise onRead More…
Snapchat is becoming more serious about becoming a publishing platform that will appeal both to new users, but also popular media publishers. Snapchat has seen an impressive growth this year, already countingRead More…
Video advertising is a growing type of digital advertising and it can be very effective for brands, especially when applying the appropriate creative strategies. Digital video is becoming more popular every year,Read More…
According to a new report analyzing restaurant chains’ social, Ben & Jerry’s is the best, despite its comparatively smaller size. What’s the brand doing right? Ben & Jerry’s has the best socialRead More…
True story. I was having lunch with a colleague of mine a couple years ago or so, and as I began to take pictures of the food on my plate he asked meRead More…
It goes without saying that it’s important to respond to customers on social media. Far too many marketers don’t do it, but there are platforms that can help. Social customer care is aRead More…