11 quick UX tips to improve landing page conversion
It’s easy to create a landing page to promote a product, or a service, but is it really conveying your message to boost conversion? Landing pages can be a great starting pointRead More…
All posts by Content Team
Q&A: Tim Clark on NASCAR’s email marketing strategy
In advance of his upcoming session at ClickZ Live San Francisco this August, we caught up with Tim Clark, managing director of NASCAR’s digital platform, and talked about NASCAR’s email marketing strategy,Read More…
What do China’s new online advertising rules mean for marketers?
China will introduce far reaching online advertising regulations from September 1. These are expected to impact all digital marketing channels from search, ecommerce, email, social media and some elements of programmatic buying. Read More…
How effective is 360 video really?
Can 360 video advertisements drive more engagements than regular video ads? Google partnered with Columbia Sportswear and discovered it depends on what is being measured. Google and Columbia Sportswear developed two differentRead More…
How Hadoop can help marketers better process data and enhance UX
With a little help from some algorithms and machine learning, marketers may soon be able to tap into the power of Hadoop, a programming framework that supports the processing of large dataRead More…
Stats of the week: the seismic growth of Pokémon Go
It’s been quite a week for Pokémon Go, and so we’ve attempted to compile all the stats marketers need to know. The past week was all about Pokémon Go in the news, and it turned out to offer lots of discussionRead More…
100+ marketing leaders you should follow on Twitter
More than 181,000 people claim be thought leaders. But do they all really qualify? Here are 103 marketers who have the goods to back up the claim. What is a “thought Leader,” really?Read More…
14 influencer marketing essentials for SEO success
Influencers provide great traction with their fan base and there’s a lot of valuable SEO for brands on offer, however this is often not realised. This is mostly because a great dealRead More…
Five steps to report marketing results like a boss
If you don’t have a boss that expects you to deliver results reports on your programs today, you will in the future. But regardless of your current organization’s sophistication with marketing analytics,Read More…
13 ways brands promote their presence on Snapchat
Snapchat may be trending, but it’s not always easy to build an audience, especially when you’ve just started. How do brands overcome this challenge? More and more brands understand that Snapchat mayRead More…