Four lessons B2C marketers can learn from B2B
It’s easy to think of customers as fish you can bait with discounts. It’s also lazy. Marketers should adopt the B2B mentality of solving customers’ problems. As a B2C marketer, you hearRead More…
Why ecommerce sites should use both SEM and SEO for acquisition
It is well-known that in order to get a good return on investment in terms of marketing, online retailers need to be constantly in front of their customers. However, with the riseRead More…
How TheOutnet stole the show through content and innovation
This week at Shift 2016, Andres Sosa, Executive Vice President of the online retailer TheOutnet.com, gave a talk on innovation and content-creation. It reminded us how his company managed to dominate one of theRead More…
Vodafone’s top three tips to improve your mobile marketing
While marketers realize the importance of mobile, many of them have yet to catch up with consumer expectations, or realize how SEO and mobile work together. Everybody knows that it’s the year of mobileRead More…
Three key ingredients to success on social media
To say that businesses and brands have come a long way in their usage of social media would be an understatement. After all, not only have more of them than not establishedRead More…
Four key metric groups for B2B marketers
While on the consulting side, I spent a good deal of my time working on B2B technology and healthcare companies. I worked on digital marketing and analytics for products as niche asRead More…
How controversial content pays off for Paddy Power
Paddy Power is a brand well-known for its controversial sense of humour, and ad campaigns that are unafraid to push the boundaries of what’s considered acceptable. Richard Harris, Head of Online MarketingRead More…
Matt Braddy of Rock Pamper Scissors on appealing to the ‘now generation’
At our Shift London event yesterday, Matt Braddy, founder of Rock Pamper Scissors, discussed changing consumer behaviour and how brands need to adjust. Technology has significantly affected modern consumers’ expectations from brands, with simplicityRead More…
How Jamie Oliver used video storytelling with FoodTube
Richard Herd attended our Shift London event to discuss how video content can increase engagement on digital platforms and the way FoodTube has adapted its content for a new audience. It was anRead More…
Why BT Sport is showing the Champions League final on YouTube
Following its acquisition of the rights to show Champions League football, BT Sport has been working to establish itself as the major rival to Sky. Mike Norrish, Executive Producer, explained at our Shift LondonRead More…