WPP’s GroupM has some good news for the digital advertising business: according to the world’s largest ad buyer, digital raked in 72 cents of every new ad dollar that was invested thisRead More…
The official start of the holiday shopping season is right around the corner. While it typically conjures up images of consumers clamoring for deals on big ticket items, American retailer Walgreens is hopingRead More…
Social media has become an increasingly important channel for customer service over the years, and Twitter in particular is one of the social platforms that has been used most broadly for customer service byRead More…
Here we present a brand new guide, full of updated information and tips to give your online business a boost without the need of a credit card. Please note: some of theRead More…
Social media introduced a brand new world of advertising to brands and many have benefitted from this affordable and highly targeted solution. Facebook is the perfect example to showcase how social advertising can work. Facebook isn’t newRead More…
Twitter and Facebook are becoming more popular in Asia, but marketers operating in the region need to be aware of the many other made-for-Asia social media platforms. Here’s a list of someRead More…
As Facebook reactions see an increased use lately, it’s time for brands to use them more creatively for sentiment analysis. It’s been less than a year since Facebook introduced Reactions, the extension of the Like button,Read More…
Facebook advertising is becoming very useful, especially when you explore its potential and all its targeting options. Greg Gifford, Director of Search and Social at DealerOn, delivered a very informative presentation at Brighton SEORead More…
Facebook is cracking down on clickbait. Again. So what will make your social media audience click now? As kids we would be excited about the “Did You Know?” section in books and Ripley’sRead More…
Do your email subscribers use social media? Let me ask this a different way. Is anyone not using social media? Like email, social media is a powerful marketing tool. This is especiallyRead More…