Tag Archives: Social

02Sep/20

How brands are creating communities and cultural moments on TikTok

September 2, 2020Social Media Marketingdigital, Digital Marketing, Marketing, Peer Network, Social, Social Media, social media marketing, Social Media Smarts, TikTokContent Team

How brands are creating communities and cultural moments on TikTok – ClickZ To access the Tech Talks we ask that you register your details or login. There is no charge. Member benefits:Read More…

21Aug/20

The what, why, and how of TikTok’s advertising gold rush

August 21, 2020Social Media Marketingadvertising, App, digital, Digital Marketing, Insights, Marketing, Social, Social Media, social media marketing, Strategy, TikTokContent Team

The what, why, and how of TikTok’s advertising gold rush – ClickZ To access the Tech Talks we ask that you register your details or login. There is no charge. Member benefits:Read More…

10Jul/20

Why consumers follow and unfollow brands on social media

July 10, 2020Online Marketing Newscustomer engagement, digital, Digital Marketing, Marketing, report, research, Social, Social Integration, Social Media, social media marketing, Strategies, Strategy, studyContent Team

Why consumers follow and unfollow brands on social media – ClickZ Author Jacqueline Dooley Date published July 10, 2020 Categories 30-second summary: Sprout Social has been compiling a consumer index report ofRead More…

09Mar/20

How to set up your Social Media Engagement Checklist

March 9, 2020Social Media Marketingdigital, Digital Marketing, engagement, Insights, Marketing, Social, Social Media, social media marketing, SponsoredContent Team

30-second summary: Volume Nine has created a detailed guide on how to build your engagement checklist for all social media platforms. Social media engagement should not be challenging especially if you workRead More…

20Jan/20

Strategies to refine Instagram marketing for ecommerce

January 20, 2020Social Media Marketingb2c ecommerce, digital, Digital Marketing, ecommerce, influencer marketing, Instagram, Instagram marketing, Marketing, marketing technology, retail, Social, Social & Community, Social Commerce, Social Media, social media engagement, social media marketing, user-generated content (UGC)Content Team

30-sec summary: 60% of Instagram users say they have discovered products through the platform and have been more open to purchasing them – this makes it essential for ecommerce businesses to getRead More…

20Jan/20

A comprehensive guide to influencer marketing

January 20, 2020Social Media Marketingdigital, Digital Marketing, influencer marketing, Marketing, marketing strategies, Social, Social Media, social media marketingContent Team

30-second summary: Consumers are inundated with adverts everywhere they go–brands need to be smarter if they’re to attract attention Traditional forms of advertising are increasingly ineffective, whilst influencer marketing is on theRead More…

26Dec/19

Five key social media trends that will shape 2020

December 26, 2019Social Media MarketingAI, chatbots, digital, Digital Marketing, influencer marketing, Marketing, Social, Social Media, social media marketing, TrendsContent Team

We’re gearing up towards a new year that is full of challenges and opportunities for marketers and leaders who want to make the most of social media. 2019 was a very interestingRead More…

19Oct/17

Dark social: Why and how should you be tracking it?

October 19, 2017Social Media Marketingdark social, Facebook Messenger, instant messaging, Social, Social & Community, social analytics, Social Media, Tools & Technology, WeChat, WhatsAppContent Team

Dark social traffic is the name given to the traffic that comes from private social channels. It’s simply the traffic that comes from:It’s easy to tell whether a visitor came from Facebook or TwitterRead More…